If you’re a freelancer, you need to focus on excellent brand strategy on two levels: 1) helping your clients with their strategic branding, 2) and creating your own creative brand strategy. Both are extremely valuable skills that will set you apart from your competition in a massive way. Let’s dive into the who, what, and how of outstanding brand planning.
The term “Branding” refers to a mutli-faceted methodology that is designed to help businesses define, articulate and translate their value with intention and focus. While the visual part of the brand is often what we as consumers see the most and remember the most clearly, a brand is absolutely not only about great visuals.There is a lot more to building a great brand and in this post we’re going to dive into the 5 core steps that make up the branding process.
It takes a special person to succeed at freelancing… but when you do, the advantages are incredible. Do you have what it takes? Here are seven top strategies for fresh newbies and seasoned freelancers alike. If you can execute on these, you’ll not only succeed as a freelancer, but stand out as a top-performer. Ready to dive in?
As a designer, it can be overwhelming to choose from all of the amazing tools we have at our fingertips today. Choosing the right tool for the job and mastering it takes time and patience so here are a few of the best web design software for designers in 2022 broken down into categories including traditional design platforms to website builders and a few extras you’ll find useful as well.
If you want to be a freelancer to gain freedom, financial independence, and professional fulfillment, then you need to develop a skill that is both in demand and interesting to you.
Learn how to build a brand style guide for your clients in five steps. Brand style guides are an important asset for any organization and a powerful value add you can start offering your clients today.
Kapferer’s brand identity prism serves as a marketing tool for brand managers to create brands that deeply resonate with customers. We’ll break down what it is and how to apply it for your next branding project.
Does the idea of negotiating with your clients make you want to run for the hills in terror? You’re not alone, but learning how to negotiate is an integral part of becoming a highly successful freelancer. Read this article to learn some simple ways to approach negotiations that will make you feel confident and even fulfilled as you work with your clients.
As a freelancer, your portfolio is the center of your brand and marketing efforts. Surprisingly, excellent freelance portfolios are few and far between. This is a comprehensive guide to understanding the elements of a great portfolio. Follow these principles, and you’ll have a top-tier freelancer portfolio that your future clients won’t be able to resist.
Does Branding actually matter? The 5 Benefits of doing it well. Everyone is talking about branding these days. But do we have the best understanding of what it truly is and why it matters? In this article I’ll try and keep it simple - I’ll talk about what branding truly is at its core and touch on why it’s such an important part of building any kind of business, big or small.
Elevate the look and feel of your next website by learning 10 key principles of web design and training your eye for good design with relevant examples.
In this post we’ll tackle what web design is and why it’s important to almost every business and designer out there in today’s digital world.
Have you ever considered starting your own freelancing business? When making the decision of whether or not to start freelancing, it is important to consider both the advantages and disadvantages of this type of work.
When entering the world of website creation, knowing the difference between web design vs. web development can be a bit confusing; we are here to clarify.
If you’re looking to make your mark on the world with your artwork, then pursuing a graphic arts career is a fulfilling path towards achieving that goal.
Create a memorable brand by learning about eight key elements of brand identity that will positively influence how audiences perceive your brand.
Choosing the right colors for a website is an integral part of web designing that can build your site's image. This guide will discuss simple steps to selecting colors for your website by getting a brief idea about color theory and color psychology.
When it comes to wireframing free tools, you've got a lot of options to choose from. In this post, we're breaking down the pros and cons of the top 7 free wireframing tools available for web designers.
Visual elements are the foundation of art and design. There are 7 visual elements in total, they are line, shape, color, value, form, texture, and space. In this article, we’ll dive into each of these visual elements and how to use them in your designs.
Ecommerce refers to buying and selling products electronically on the Internet. In this article, we’ll dive into what an ecommerce website is and how Webflow integrates seamlessly into the process.
Looking for a Webflow alternative for your website? Here’s a breakdown of the top 7 website builders that are currently competing with Webflow.
Typography is vital for communication in design. Understanding the fundamentals of type and how to choose the best typeface pairings can improve your designs dramatically. After reading this guide, choosing fonts will be a breeze.
Wireframes are the skeleton of a website, they show the structure and user flow. There are different levels of wireframes, from quick sketches to low and high-fidelity. But they all share a goal to align on content before finalizing the design.
Are you looking to delve into the competitive world of freelance web design? You're in the right place. This comprehensive guide contains a proven, step-by-step process for attracting high quality clients and earning consistent income as a freelance web designer.
Your UI is your handshake. Your UI is what your users are interacting with. It's your first impression. Sounds important, right? Let's dig deeper.
Are you a freelance designer looking for work and fast? Check out these top nine freelance websites for designers where you can start applying for opportunities right away.
Wondering if it's really worth investing in The Webflow Masterclass when you can get free training at Webflow University? Here's our take.
Every business needs a website regardless of its size. If you are a small business owner, it is crucial for you to invest in the creation of a website. There are various reasons why small businesses need a website.
Here on the Flux blog, we provide in-depth articles and resources to help you thrive as a web design freelancer. But sometimes you just want to take a break, scroll through some funny memes, and laugh about the challenges of life as a freelancer.
How do you create a standout web design portfolio site? In this guide, we're breaking it down and taking a look at six example portfolios to use as inspiration for your own website.
Wireframing is an important step in the website design process. In this guide, we're breaking down how to use wireframes to create strategic, high-value websites for clients.
Email marketing is crucial for online businesses but how can you maximize your efforts for the best results? What types of emails should you be sending? How does design influence email? Learn all this and more in this guide on email design marketing.
Using color intentionally in website design is critical; colors evoke meaning and emotion, often at a subconscious level. When used strategically, color is a powerful tool for communicating a brand's message and creating brand recognition.
As a web designer, you’re not only designing the final polished UI but you have to think about the UX or user experience of the website. In this article, we’re sharing examples of the 10 best UX websites for inspiration and tips for you to learn from.
Looking for new ways to find freelance web design jobs? In this post, we'll cover the top 17 websites you can use to find your next client.
Pre-made Webflow templates offer an easy way to get a website up and running quickly. In this post, we're sharing our top template picks for businesses across a range of industries.
We've all heard of color psychology, but did you know that the connection between design and psychology extends deeper than color? Keep reading to discover nine fundamental psychology principles that will make you a better designer.
You want to be a web designer but what’s the best way to learn? In this article, we’ll dive into what you need to know as a web designer and how you can learn web design for free.
Hierarchy is a key element in web design, a good user experience, and achieving the goals of a website. It’s also the number one mistake beginner designers make. Let’s dive into visual hierarchy and how you can use it to improve your designs.
As a freelance graphic designer, your portfolio is one of your most important business assets. In fact, it's often the determining factor in a client's hiring process. A strong portfolio showcases not only your design ability, but also your thought process, versatility, and ability to cooperate with clients and collaborators.
The importance of typography in graphic design cannot be overstated. Typography contributes to legibility, hierarchy, and brand recognition. Let's explore how to effectively use typography in graphic design to achieve your objectives.
With so many design specialties out there, it's tough to narrow down on only one. Learn what a web designer is, the software you need to know, core skills to be successful, and how to learn web design on your terms.
What is whitespace and just how important is it in design? In this article, we'll dive into how whitespace contributes to good design and take a look at 10 brilliant examples on the web.
Looking for a vetted Webflow designer to collaborate with? Get in touch with one of these nine top notch Webflow developers and agency owners who are female or non binary.
In order to design websites that are both beautiful and strategic, it's important to incorporate fundamental principles of both user experience (UX) and user interface (UI) design. In this post, we'll explain what makes a good user interface and share six important principles of UI design.
Even experienced designers occasionally struggle with this: Selecting colors and making them work together harmoniously is tricky business. It's an art in and of itself. Let's bring some clarity to this topic.
Choosing colors is an important part of the web design process that can make or break the final result. In this guide, we'll review color theory and psychology fundamentals and lay out a step-by-step process for creating color palettes for websites.
Is terrible website copy bringing down your beautiful website designs? Let's face it--it's hard to design a high-performing website if the copy isn't up to par (and vice versa). In this post, we'll teach you how to write strategic copy that'll wow your web design clients and increase the value of your services.
Looking to brush up on your design knowledge? Here are the 13 best books for web and graphic designers, including three top reads on running a successful design business.
Every month, we discover stunning new websites with unique art direction and mind-blowing visual effects. In this post, we're sharing eight of the top websites we've seen so far in 2021 that every web designer needs to check out.
Typography is arguably the most vital piece of the puzzle when it comes to visual communication. When someone visits a website, the very first thing they'll do is seek out some textual content to read and understand what they're even looking at. Let's explore how you can make yours more impactful.
Graphic design is visual communication. Understanding the history of graphic design will help you realize key design trends of the past and how to shape them in the future. Let's dive into the rich history of design.
Color theory is the art and science of creating harmonious color combinations. But every color has its own meaning and emotions attached to it. In this article, we’ll dive into the psychology and meaning of color.
If you're searching for a code-free way to build websites, you have a few different options. In this post, we'll compare the pros and cons of Webflow vs. Elementor, two popular and yet very different tools for creating websites without coding.
A content management system is a tool to help you create a website without needing technical knowledge to edit and maintain it. In this article, we’ll dive into how the Webflow CMS works and how you can use it to create, organize, and update your website.
You want to be a web designer but you’re wondering, do I need an online degree? We’ll share the pros and cons of a traditional degree in web design and alternatives to help you choose the best option for you to become a web designer.
If you want to become a pro web designer, there are thousands of online tools and resources at your disposal. In this post, we'll look at the best sites for learning web design, whether you're a complete beginner or have a few years of experience under your belt.
Webflow is a powerful visual web development tool that you can use to create pixel-perfect websites quickly and without coding. Check out these 12 stunning Webflow examples to see what's possible (spoiler: pretty much anything).
In 2020, a number of both visual and practical web design trends took flight. In this post, we'll examine the top nine visual trends of 2020, along with three meaningful trends that are changing the web design world for the better.
Wix and Webflow are visual website building tools. Both are great solutions for creating websites but how do you know which one you should use? In this article, we’ll uncover the key differences between Webflow and Wix.
Wondering if Webflow is right for you? In this comprehensive review, we're breaking down all the pros and cons of the no-code website builder.
In the past, web pages designed primarily for the search engines were common; word salad content and serving mostly a mix of keywords to the user was considered no big deal. As long as this SEO-focused strategy worked, compromising user experience for an SEO-only approach was the way to go.
There are over 2 billion websites on the Internet. In this article you’ll learn about different types of websites, how to design for them, and which ones make the most sense for you to work on as a freelance web designer.
Your web design portfolio is the key to getting hired as a freelance designer. Without it, clients can’t find you. In this article, you’ll learn from other portfolio examples, what you should include in yours, and how to make it stand out from the rest.
You want to be a designer but what type of designer? Graphic design and web design may sound similar but there are key differences. In this article, we’ll dive into the two design fields to help you decide which career path to choose.
When you start designing, do you think about what is the most important element first? By having a focus on the content and design, you’re using visual hierarchy to draw attention. Let’s dive into what visual hierarchy is and how to achieve it.
If you’ve ever designed a logo or a for a client, you've helped define their brand. Brand design refers to key design elements such as the logo, color scheme, typography, illustration, photography style, and other components that make a brand stand out.
If you’re interested in pursuing design as a career path, freelancing is a great way to get started. In this article, we’ll dive into how you can add freelance design as a valuable skill to your resume.
As a web designer, your portfolio website is key to helping you get your next job or client. It’s how you show off your skills as a designer. We’ll share tips and examples of web design portfolio sites to help you make yours the best.
A good web design brief is important for the success of any project. Let's breakdown its constituents.
If you have ever taken a design or art class, you may already be familiar with design critiques. But as you grow as a designer, how do you know what to look out for when giving and receiving a design critique? In this article, we’ll share our tips.
What are the fundamental visual design elements and principles every designer needs to master in order to create top-quality design work? Keep reading to find out.
Clear website navigation is essential for creating a great user experience. In this guide, we'll explore the top best practices for website navigation and look at a few real-life examples for inspiration.
Understanding color theory and how to use it strategically in your website design process is key. It’s the first thing someone sees when they visit your website, how do you want them to feel? Let’s dive into the wonderful world of color.
Not sure where to go to find the best branding inspiration for your design projects? Here are our top nine recommendations.
Webflow and Squarespace are no-code visual website building tools. But which one offers a better solution and how do you know when to use one over the other? In this article, we’ll uncover the key differences between Squarespace and Webflow.
If you're looking to improve the efficiency of your web design process, a great place to start is with a ready supply of web design inspiration.
An effective website is a valuable component of any business' marketing strategy. But is website design considered a marketing service? Keep reading to get our take on how websites relate to marketing.
The terms web design and web development are often used interchangeably. Although there can be some overlap between the two, design and development are two different fields requiring different skillsets. In this post, we'll take a closer look at the similarities and differences between web design vs. web development.
Usability is an essential feature of a well-designed website. In this article, we're diving into everything you need to know in order to create top-notch websites with an outstanding user experience.
Confused about Webflow pricing? You're not alone. In this post, we're breaking down Webflow's different plans and prices so you can figure out which plan best suits your needs.
Accessibility is rising in importance. Did you know you can be sued if your site isn't accessible? In this article, we’ll dive into what web accessibility is and how to make sure you’re designing with accessibility in mind from the start.
If you want to learn web design online, you have a lot of options. However, not all online courses are created equally. In this post, we'll take a look at the top free and paid web design courses.
Grids are the skeleton of design, they help you create order and organize the content of your design. In this article, we’ll dive into what a grid is, why you should use them in web design, and how to create one.
It’s the ultimate question. Can you become a web designer without learning how to code? The short answer is yes. In this article, we’ll dive into the best ways to approach how you can do web design without coding.
Being a web designer is tough. Most people think we sit at a computer screen all day and “make things pretty”. Sometimes you just have to laugh about the frustrations that come with being a designer. Here are 25 memes to get you laughing.
How much should you charge if you’re starting out as a freelancer? How do you know if you’re charging too low or too high? When should you increase your prices? In this article, we’ll dive into these questions and more on graphic design hourly rates.
From curating your portfolio to crafting an online presence and learning how to market yourself as a designer, this guide will show you step-by-step how to land your first freelance design job.
A well-designed layout makes the information it contains easy to consume. It's a fundamental part of any piece of visual communication. Let's make sure you're getting it right.
Every website has a purpose. Most businesses use their website to convert traffic to customers but there are other purposes for a website. In this article, we’ll dive into coming up with the right purpose for your website.
SEO is the process of improving the quality and quantity of traffic to your website. Is it possible to rank your website and increase organic search results with a website built on Webflow? We’ll dive into these questions and more.
In order to get the best possible outcome from a creative project, it's essential to kick off the process with a discovery phase. A thoughtful discovery process ensures that everyone involved in the project is on the same page and working towards a common goal.
The sphere of professional interests of a graphic designer is truly immense – the development of logos, banners, prints, catalogues, packaging, book covers, and much, much more. Moreover, knowledge of graphic design is required for web and interior designers, advertisers, architects, and game designers.
Struggling to price your web design services? Coming up with an hourly rate that aligns with your experience level, location, and income goals is a great place to start. Let's explore how to calculate your web design hourly rate.
Need a break from work? Minimize Photoshop and come have a laugh at these hilarious and relatable graphic design memes.
39% of all websites on the Internet use WordPress. While it may be a familiar platform, there are better solutions out there for creating websites. In this article, we’ll dive deep into the differences between WordPress and Webflow.
Hierarchy helps rank the importance of design elements. What do you want someone to see first? It could be the title on a webpage or maybe a photo or illustration that gives more context. Let’s discover more with these visual hierarchy examples.
Web design is a constantly evolving field. In this article, you'll learn what web design is, key ideas that influenced web design like the mobile-first movement, as well as tips for how to design an effective website.