But even though it sounds like a smart business move, you haven’t figured out how to make it work for you.
Potential clients approach you for branding but sales conversations fizzle out because you don’t know how to achieve their business goals, and they can tell.
Or worse, you aren’t sure what you’re supposed to deliver for a branding package so you don’t even attempt to sell it to clients.
Adding branding to your services feels ridiculous (even if you’re already doing it unofficially) because your own branding looks so amateur.
You know you should be looking for clients but you feel you’re unable to piece together a process that you can follow from start to finish.
Even when a client does pay you to design their brand identity, you get stuck in endless loops of feedback and revisions because they don’t trust you enough.
You don’t want to just muddle through client projects like an amateur.
You want to follow a complete, tried-and-tested roadmap, knowing you aren’t missing or skipping any steps.
You want to work with bigger clients, do what you love full time, and build a stable business.
With the right processes, knowhow, and professional feedback, you can deliver more value to your clients, earn more money, and have more fun in the process.
Brand Design Mastery is an online course designed to help you go from robust strategy to unique visual identity as efficiently as possible.
It’s the only program available that covers both strategy and design AND includes coaching and support to help you implement what you learn.
No more leaving money on the table because you’re limited to web design when your clients need more. You’ll create more value for your clients and earn more money per project.
Stop wasting time making mistakes that can be prevented with a clear, step-by-step process. We’ll show you how to go from strategy to visual identity while making life infinitely easier for yourself and your clients.
There are clients out there who want your expert advice. You’ll learn how to uncover the true essence of a company and use that understanding to define a strategy that supports your client’s business goals.
Don’t sell yourself short because you’re a “self-taught” designer. We’ll provide feedback and coaching so you can quickly improve your branding skills. Before long, you’ll be able to confidently deliver high quality work and charge accordingly.
Ran Segall has been a freelance web designer for 17 years — 6 of those as a full-time business owner.
He started his career at big advertising and branding agencies, and as a freelancer, has served clients in many industries, including tech startups, social enterprises, and restaurateurs.
By developing high-value skills, he scaled his freelance web design business to over $250k in yearly revenue.
Since 2015, Ran has been sharing his learnings on his YouTube channel, Flux — the very foundation of Flux Academy.
Rachel Hurry is the founder of Moka Brand Studio, an independent design studio specialising in in Strategy, Brand and Website Design.
In 2021 she joined Flux Academy as a Web Design and Freelancing Coach.
Her formal training is in brand identity design and has a passion for people and psychology. She spends her time creating content & coaching for Flux, designing for clients all over the world and being a mom to the coolest 3 year old.
Matt Brunton is a designer, strategist, and creative director from the north of England.
He began working full-time as a graphic designer in 2004 and in the last 18 years has worked for agencies, on his own businesses, and in in-house creative and leadership roles.
Today he splits his time between creating educational content with Flux, his own branding studio, and freelancing on high-profile campaigns with some of London’s leading advertising agencies.
You’ll learn from Rachel, Matt, and Ran. With over 12 hours of video content including theory, examples, and demos, we’re going deep.
You’ll get to apply what you learn and develop your practical skills by working on a fictional client branding project and a project for your own brand identity.
To help you work more efficiently, we’re sharing all our tried-and-tested templates for proposals, strategy sessions, and creative presentations, along with recommendations for further reading and resources.
Get feedback, gigs, and tips from likeminded designers
Expert coaching, weekly office hours and special workshops
The course has a very good blend of theory and practice. I especially love being able to learn from 3 experts with different backgrounds and perspectives. Even though I'm still new to the field, I have already started to implement the learnings for my client. The brand strategy goes hand in hand with web design so I am excited to add it as part of my offerings!
Since I finished the course, I was able to charge $8,000 for my last project, a package of a logo and a website together - which before I used to charge about around $2,000 a website and maybe like $500 for a logo. That was a huge step for me!
I've been a member of Flux Academy for maybe a year - there's a world of difference between learning something on your own and being able to reach out for help and getting answers within a day or so. And that's what this community is. These people are very helpful and they're always there and if you're on the fence, I suggest giving this a shot because it's legit. Good luck.
What I love about the Brand Design Mastery is that it really focuses on the process and not just on the skills. It gives the participants everything they might need to offer branding. Following this process gives me the confidence that I can provide high-quality service and improve my abilities fast.
Very helpful for my career! I’ve been developing my career as a freelance brand designer for the past 6 years, this course really helped me to build a solid foundation for what the design process looks like in the professional field. The course also provided tools which I was missing which now helps me to create a better workflow. Excellent teachers, personal interaction, very good educative videos & I highly recommend this course if you want to become a better brand designer.
Pay in three affordable installments. You’ll receive lifetime access, plus all future updates.
Pay in full to save even more! Enjoy lifetime access to the course and all future updates.
You can pay in 3 monthly installments or pay in full for additional savings.
We process all payments securely through PayPal and Stripe. You’ll get an email receipt immediately after your purchase. If you need a more detailed invoice for your records, let us know by emailing us at email@example.com.
Our team is available to give you feedback and answer questions on our community platform and on email. Ran holds regular office hours where you can join live or submit questions ahead of time to get their personal perspective on your questions.
All videos come with closed captioning and transcripts.
We’re here to make our courses accessible and helpful to as many designers as possible. If you need any other accessibility features, please let us know by reaching out to our support team.
If you want to offer professional brand design services, this course *is* for you.
We get it if you aren’t feeling quite ready. What we’d like you to know is that the way to build confidence, and get to the point where you do feel ready, isn’t waiting until it happens.
It’s to take the leap and put in the work. Brand Design Mastery was designed to help you do exactly that.
So if you’re up for learning the skills and processes you need to create valuable and unique branding for paying clients, we’d love to support you inside Brand Design Mastery.
You’ll have lifetime access to the course videos and materials. The course is self paced, so you can take as long as you want to complete it.
The course includes:
Awesome, we created the Full Stack Designer bundle just for you. Click here to get both courses for a 20% discount.
Short answer: No. It’s for anyone who wants to learn how to offer full professional brand design services.
We created a course about branding because it’s the perfect complimentary service to offer alongside web design.
But offering brand design services could also be the perfect next step for you if you’re a graphic designer or a product designer.
No matter what your background is, Brand Design Mastery is designed to teach you everything you need to know (and practice!) to sell and deliver complete brand design projects.
For logo design, we demonstrate how to use Adobe Illustrator but alternatives like Affinity Designer works just as well (Figma is also a vector editing tool, which you can work with, but for Logo design we recommend using a more robust vector editing tool like Adobe Illustrator).
For some of our templates we use Adobe InDesign which is great for layouts that you can later export as PDFs, but the same layouts can be achieved with any other design software as well.
Having access to a bitmap editing tool like Adobe Photoshop or Affinity Photo is also helpful to create designs & mockups that go beyond vector editing.
Finally, we use Figma for the submission of projects in this course, a free Figma account is enough for our needs.
In the course, you’ll have the opportunity to learn from the perspective of 3 professionals and have a comprehensive view of how other professionals work.
The branding process has multiple phases between Strategy, Creative Direction and Execution and we’re pretty confident that you’ll have a lot to learn diving deep into these topics.
But as with any other Flux Academy course - you have a 30 days money back guarantee if you feel like you have not learned anything new.