Sign Up

& get $100 off your first course

2023
1
15
15:51

This is a test sale

00
days
00
hours
00
minutes
00
seconds
Webflow Masterclass
Web Design Pro
Brand Design Mastery
Core Design Skills
6-Figure Freelancer
The Complete Web Design Bundle
Freelance Web Designer Bundle
Flux All Access
Bundles →
Courses →
Courses
Web Design Pro
Webflow Masterclass
6 Figure Freelancer
Brand Design Mastery
Course Bundles
Student Stories
Free Resources
Resources
Notion Freelance Hub
Portfolio Handbook
Webflow Workshop
Web Design Workshop
Color Psychology Guide
Brand Design Workshop
Google Fonts Guide
Intro to Freelancing
The Beginner's Guide For Web Design
Webflow Style Guide
No items found.
About
Log In
Enroll Now
Courses
Webflow Masterclass
Web Design Pro
Brand Design Mastery
Core Design Skills
6-Figure Freelancer
Flux All Access
The Complete Web Design Bundle
Freelance Web Designer Bundle
Student Stories
Free Resources
About
Welcome to Flux Academy!

$100 OFF Your first
course or bundle

$100 OFF Your first course or bundle

Thank you! Please check your inbox!
Oops! Something went wrong while submitting the form.
Unsubscribe anytime • We'll never share your information
By clicking “Send me The Discount Code” you agree to receive Flux Academy emails and accept our Terms & Privacy Policy.

FOR 5 DAYS ONLY

Flux Academy Sale

⚡️ $150 off all courses ⚡️

⚡️ Up to $672 off bundles ⚡️

learn more

Land your next big client with a full branding solution

Enroll Now

Adding branding to your services means creating more value and charging more.

But even though it sounds like a smart business move, you haven’t figured out how to make it work for you.

Potential clients approach you for branding but sales conversations fizzle out because you don’t know how to achieve their business goals, and they can tell.

Or worse, you aren’t sure what you’re supposed to deliver for a branding package so you don’t even attempt to sell it to clients.

Adding branding to your services feels ridiculous (even if you’re already doing it unofficially) because your own branding looks so amateur.

You know you should be looking for clients but you feel you’re unable to piece together a process that you can follow from start to finish.

Even when a client does pay you to design their brand identity, you get stuck in endless loops of feedback and revisions because they don’t trust you enough.

You don’t want to just muddle through client projects like an amateur.

You want to follow a complete, tried-and-tested roadmap, knowing you aren’t missing or skipping any steps.

You want to work with bigger clients, do what you love full time, and build a stable business.

With the right processes, knowhow, and professional feedback, you can deliver more value to your clients, earn more money, and have more fun in the process.

That’s why we created…

Brand Design Mastery

Everything you need to sell and deliver full professional brand design as a service

Brand Design Mastery is an online course designed to help you go from robust strategy to unique visual identity as efficiently as possible.

It’s the only program available that covers both strategy and design AND includes coaching and support to help you implement what you learn.

Enroll Now

By the end of the program, you’ll be able to…

Offer a full-stack solution

No more leaving money on the table because you’re limited to web design when your clients need more. You’ll create more value for your clients and earn more money per project.

Work faster

Stop wasting time making mistakes that can be prevented with a clear, step-by-step process. We’ll show you how to go from strategy to visual identity while making life infinitely easier for yourself and your clients.

Advise clients on strategy

There are clients out there who want your expert advice. You’ll learn how to uncover the true essence of a company and use that understanding to define a strategy that supports your client’s business goals.

Sell with confidence

Don’t sell yourself short because you’re a “self-taught” designer. We’ll provide feedback and coaching so you can quickly improve your branding skills. Before long, you’ll be able to confidently deliver high quality work and charge accordingly.

Meet your instructors

Ran Segall

Ran Segall has been a freelance web designer for 17 years — 6 of those as a full-time business owner.

He started his career at big advertising and branding agencies, and as a freelancer, has served clients in many industries, including tech startups, social enterprises, and restaurateurs.
By developing high-value skills, he scaled his freelance web design business to over $250k in yearly revenue.

Since 2015, Ran has been sharing his learnings on his YouTube channel, Flux — the very foundation of Flux Academy.

Rachel Hurry

Rachel Hurry is the founder of Moka Brand Studio, an independent design studio specialising in in Strategy, Brand and Website Design.

In 2021 she joined Flux Academy as a Web Design and Freelancing Coach.

Her formal training is in brand identity design and has a passion for people and psychology. She spends her time creating content & coaching for Flux, designing for clients all over the world and being a mom to the coolest 3 year old.

Matt Brunton

Matt Brunton is a designer, strategist, and creative director from the north of England.

He began working full-time as a graphic designer in 2004 and in the last 18 years has worked for agencies, on his own businesses, and in in-house creative and leadership roles.

Today he splits his time between creating educational content with Flux, his own branding studio, and freelancing on high-profile campaigns with some of London’s leading advertising agencies.

Here’s what you’ll learn

Chapter 1

Welcome

Course Overview And How To Make The Best Of It
(1:01)
Course Project & Certification
(8:11)
Introduction To Instructors
(2:18)
Chapter 2

Closing a Brand design project

The Value Of a Strategic Brand Design Process
(2:08)
The Discovery Call
(11:35)
Pricing & Scope
(16:56)
Proposals & Negotiation
(9:36)
Chapter 3

Strategy

Understanding & Developing Brand Strategy
(66:48)
Defining Business Purpose: Vision & Mission
(3:27)
Defining Customer Persona
(44:04)
Defining Market Position
(44:04)
Finding The Big Idea
(44:04)
How To Run a Successful Strategy Session
(44:04)
Developing The Strategy & Gaining Insight
(44:04)
Presenting The Strategy
(44:04)
Strategy Case Studies
(44:04)
Homework Assignment
(44:04)
Chapter 4

Creative Direction in Branding

What is Creative Direction?
(15:28)
Finding Inspiration & Doing Research
(31:17)
Designing Moodboards
(4:45)
Presenting Moodboards To Clients
(3:55)
Creative Direction Case Studies
(9:46)
Homework Assignment
(9:03)
Chapter 5

Designing Logos

What Makes a Good Logo
(15:13)
Logo Types & Terms
(9:22)
Sketching Ideas
(4:26)
Vector Techniques For Logos
(7:03)
Refining The Logo And Composition
(15:44)
Logo Case Studies
(5:52)
Homework Assignment
(4:41)
Chapter 6

Designing a Visual Identity

Developing a Design Concept
(2:27)
Working With Type
(2:27)
Working With Color
(2:27)
Broadening Your Identity Design
(2:27)
Applying The Brand Online & Offline: Doing Mockups
(2:27)
Putting It All Together: The Presentation
(2:27)
Handling Feedback
(2:27)
Visual Identity Case Studies
(2:27)
Homework Assignment
(2:27)
Chapter 7

Delivering the new brand

Wrapping Up The Project
(3:25)
Creating Brand Guidelines
(5:03)
Delivering Files And Assets
(3:06)
Homework Assignment
(4:00)
Chapter 8

Advanced Branding Topics

Brand Architecture
(4:47)
Naming
(6:49)
Rebranding
(5:41)
Chapter 9

Conclusion & What’s next

Getting your certification
(15:16)
What’s next?
(3:15)

When you join, you get:

Instructional videos by 3 expert instructors‍

You’ll learn from Rachel, Matt, and Ran. With over 12 hours of video content including theory, examples, and demos, we’re going deep.

1

Course projects

You’ll get to apply what you learn and develop your practical skills by working on a fictional client branding project and a project for your own brand identity.

2

Templates & resoruces

To help you work more efficiently, we’re sharing all our tried-and-tested templates for proposals, strategy sessions, and creative presentations, along with recommendations for further reading and resources.

3

graduate with the...

The flux
certification

As an added bonus, you get...

12 months of access to our community

Get feedback, gigs, and tips from likeminded designers

Expert coaching, weekly office hours and special workshops

What students say:

🇯🇵
Aiko Takemura

Aiko Takemura

The course has a very good blend of theory and practice. I especially love being able to learn from 3 experts with different backgrounds and perspectives. Even though I'm still new to the field, I have already started to implement the learnings for my client. The brand strategy goes hand in hand with web design so I am excited to add it as part of my offerings!

🇺🇸
Adriano Reis

Adriano Reis

Since I finished the course, I was able to charge $8,000 for my last project, a package of a logo and a website together - which before I used to charge about around $2,000 a website and maybe like $500 for a logo. That was a huge step for me!

🇺🇸
Christian Larsen

Christian Larsen

I've been a member of Flux Academy for maybe a year - there's a world of difference between learning something on your own and being able to reach out for help and getting answers within a day or so. And that's what this community is. These people are very helpful and they're always there and if you're on the fence, I suggest giving this a shot because it's legit. Good luck.

🇩🇪
Or 
Shahar-Münch

Or 
Shahar-Münch

What I love about the Brand Design Mastery is that it really focuses on the process and not just on the skills. It gives the participants everything they might need to offer branding. Following this process gives me the confidence that I can provide high-quality service and improve my abilities fast.

invest in your future

The Lowest Prices Of The Year

Black Friday Sale

40% off all courses and bundles

Black Friday Sale

three-month payment plan

$
278
/MON
$
278
/mo
$
167
/mo

Pay in three affordable installments. You’ll receive lifetime access, plus all future updates.

Enroll Now
Black Friday Sale

single payment

$
695
$
695
/mo
$
417

Pay in full to save even more! Enjoy lifetime access to the course and all future updates.

Enroll Now
The course includes a no-questions asked, 30 day money-back guarantee.
Trustpilot

FREQUENTLY ASKED QUESTIONS

What are my payment options?

You can pay in 3 monthly installments or pay in full for additional savings.

We process all payments securely through PayPal and Stripe. You’ll get an email receipt immediately after your purchase. If you need a more detailed invoice for your records, let us know by emailing us at team@flux-academy.com.

What kind of access do I have to the instructors?

Our team is available to give you feedback and answer questions on our community platform and on email. Ran holds regular office hours where you can join live or submit questions ahead of time to get their personal perspective on your questions.

What accessibility features are available?

All videos come with closed captioning and transcripts.

We’re here to make our courses accessible and helpful to as many designers as possible. If you need any other accessibility features, please let us know by reaching out to our support team.

I’m a beginner web designer. Is this course right for me?

If you want to offer professional brand design services, this course *is* for you.

We get it if you aren’t feeling quite ready. What we’d like you to know is that the way to build confidence, and get to the point where you do feel ready, isn’t waiting until it happens. 

It’s to take the leap and put in the work. Brand Design Mastery was designed to help you do exactly that.

So if you’re up for learning the skills and processes you need to create valuable and unique branding for paying clients, we’d love to support you inside Brand Design Mastery.

For how long will I have access to the course?

You’ll have lifetime access to the course videos and materials. The course is self paced, so you can take as long as you want to complete it.

What format is the course in?

The course includes:

  • Lecture-style videos with clear step by step explanations, as well as examples of real works and case studies
  • Demo videos to show you how your instructors work in real time
  • Hands-on exercises to help you process and practice what you’ve learned
  • Weekly coaching calls so you can ask questions and get personalized feedback and support to help you improve your skills
  • Flux Certification for designers who complete both course projects
  • Access to the Flux Community and coaching support for 12 months
I want to enroll in Brand Design Mastery and Web Design Pro. Can I get a discount?

Awesome, we created the Full Stack Designer bundle just for you. Click here to get both courses for a 20% discount.


Is this course just for web designers?

Short answer: No. It’s for anyone who wants to learn how to offer full professional brand design services.

We created a course about branding because it’s the perfect complimentary service to offer alongside web design.

But offering brand design services could also be the perfect next step for you if you’re a graphic designer or a product designer.

No matter what your background is, Brand Design Mastery is designed to teach you everything you need to know (and practice!) to sell and deliver complete brand design projects.

What kind of software and tools do I need to take this course?

For logo design, we demonstrate how to use Adobe Illustrator but alternatives like Affinity Designer works just as well (Figma is also a vector editing tool, which you can work with, but for Logo design we recommend using a more robust vector editing tool like Adobe Illustrator).

For some of our templates we use Adobe InDesign which is great for layouts that you can later export as PDFs, but the same layouts can be achieved with any other design software as well. 

Having access to a bitmap editing tool like Adobe Photoshop or Affinity Photo is also helpful to create designs & mockups that go beyond vector editing. 

Finally, we use Figma for the submission of projects in this course, a free Figma account is enough for our needs.

I already offer brand design as a service. How much will I learn from this course?

In the course, you’ll have the opportunity to learn from the perspective of 3 professionals and have a comprehensive view of how other professionals work. 

The branding process has multiple phases between Strategy, Creative Direction and Execution and we’re pretty confident that you’ll have a lot to learn diving deep into these topics. 

But as with any other Flux Academy course - you have a 30 days money back guarantee if you feel like you have not learned anything new.

Company
AboutCareersTermsPrivacyCode Of ConductRefund, Cancellation & Access Policy
Courses
Web Design: Become a Pro The Webflow MasterclassWebflow for TeamsBrand Design MasteryThe 6-Figure Freelance DesignerCore Design SkillsIntro to E-commerce Workshop
Bundles
The Complete Website BundleFreelance Web Designer BundleFlux All Access
Resources
Blog
On Social
Instagram
Youtube
Twitter
Proudly built with
webflow
© Flux-Academy 2022