🎉 Limited-Time Deal: Get our Webflow Masterclass for 30% off. 🎉

🎉 The Webflow Masterclass:  Save 30% Now! 🎉


Transform from a Web Designer to a Content Strategist. Land Better Projects. Charge More.

Take your web design business to the next level with content-first design.

Lead your clients through the content maze.

Take full control of your design process.

Elevate your services & attract higher-paying clients.

Leverage AI to accelerate your project timelines.

Position yourself as a strategist, not just a designer.

Flux Academy courses are rated:


is this you?

you are...


Frustrated by delays caused by waiting for clients to hand over content?


Looking to elevate your web design offerings and command higher rates?


Wishing you could craft stories that complement your design skills?


Interested in leveraging AI tools to speed up your content process?


Looking for a course that teaches copywriting with design in mind?


Wishing for a streamlined process between design and content?

if you can relate to any of these, then this course IS FOR YOU.
Elevate your web design offerings
Double or even triple your rates 
Control every step of your projects
Eliminate frustrating content delays
Reignite your passion for design
Merge content strategy with design seamlessly
Be the go-to expert high-paying clients trust
Stand out among web designers
Lead clients confidently from start to finish


WriteSite: Strategic Copywriting for Web Designers

40+ Action-Packed Videos

Master strategic copywriting through comprehensive lessons, real-world examples, and case studies.

Templates,  Formulas & More

Get access to proven wireframe templates, copywriting formulas, and AI prompts to speed up the entire process.

Led by Pioneers in Design & Copy

Instructed by 2 renowned experts, draw from their years of experience in both web design and content strategy.

Private Community & Networking

Join a community of like-minded web designers to collaborate, share insights, and grow together. 

Lifetime Access & Future Updates

Get lifetime access to the course, including future updates. Keep your skills up-to-date.


Elevate your career by adding a sought-after skill to your repertoire, and enhance client satisfaction.

Enroll Now

here's what you're going to learn

Here’s what you’re going to learn


Welcome & Course Overview

Project Workflow

Leveraging AI

AI Overview

AI Guiding Principles

Discovery & Research

Intro to Discovery & Research

Running a Discovery Session

Using AI for Research

Customer Interviews

Competitor Research

Brand Message Development

Why Create a Brand Message Playbook

How to Create a Brand Message Playbook

Website Strategy

Website Strategy Overview

More Than One Target Audience

Website Wireframing

Importance of Wireframing

Wireframe Templates

Home Pages

Intro to Headers

Headlines That Work

Writing Headlines

AI Headline Writing Demo


Buttons That Invite Action

Header Images

Wireframing The Header Demo

Identifying and Agitating Problems

Selling the Solution: Service or Product Descriptions

Al Service and Product Description Demo

Showing Clear Value

Why Work With Us

Who Is This For?

Building Credibility

Deepen Connections Through Shared Beliefs

Creating a Final Call To Action


Organizing The Homepage

Final Homepage Wireframe Examples

Homepage Wireframe Guide Using The Essential Questions

About Pages

Intro to About Pages

Company Summary

The Founder's Story

Writing Compelling Team Bios

Service Pages

Writing Service Pages

How We Work Pages

Writing How We Work Pages

Product Pages

Writing Product Pages

Career Pages

Writing Career Pages

Copywriting Tips, Formulas, and AI Prompts

Copywriting Tips

Copywriting Formulas

AI Writing Prompts

Enroll Now
No Fluff. All Action.

By The End of This Course, You’ll Be Able To…

Master Content-First Design

Learn the essential skills to craft compelling web content that amplifies your designs.

Increase Project Value

Level up your service offerings, increase the value you provide to clients, and charge more.

Work Faster & Smarter

Harness the synergy of design and content strategies to streamline your entire web design process.

Make Your Portfolio Stand Out

Showcase your integrated design and content strategy in a compelling portfolio & attract more clients.

Sell Your Services With Confidence

With the confidence to pitch both design and content strategy services, you stand out from the crowd.

Become a Trusted Content Strategist

Guide your clients on content strategy that aligns with their business goals beyond just design.



Join 6,000+ professional designers all around the world. Talk about an instant network boost!


Take advantage of special gig opportunities and collaborate with other designers and freelancers.


Get 8-week access to weekly office hours with Ran Segall for all your design and freelancing questions.

Meet your instructors

Damian Vallelonga

Website Strategist & Designer

Damian is a print/web designer turned brand/website strategist and copywriter. He builds messaging strategies and websites for small businesses that say the things their customers want to hear, and look super professional. He loves helping local companies streamline their message and present themselves with more clarity. Being able to help other web designers strengthen their business and become more valuable to their clients is really gratifying.

Damian is a print/web designer turned brand/website strategist and copywriter. He builds messaging strategies and websites for small businesses that say the things their customers want to hear, and look super professional. He loves helping local companies streamline their message and present themselves with more clarity. Being able to help other web designers strengthen their business and become more valuable to their clients is really gratifying.

Matt Carroll 

Website Strategist & Copywriter 

With over 20 years of experience creating content for large and small organizations, Matt loves helping small businesses win. He started out as a web designer but quickly fell in love with human psychology, persuasion, and using words to influence people. His superpower is turning complex ideas into easily digestible content so businesses win with their websites. Teaching and coaching web professionals has become a highlight of Matt’s career.

With over 20 years of experience creating content for large and small organizations, Matt loves helping small businesses win. He started out as a web designer but quickly fell in love with human psychology, persuasion, and using words to influence people. His superpower is turning complex ideas into easily digestible content so businesses win with their websites. Teaching and coaching web professionals has become a highlight of Matt’s career.

Reviews From Previous Students

Before WriteSite, I would wait for clients to send me the copy, and the project would often get stalled for months at a time. I loved the step-by-step process that WriteSite allows me to apply which gives me amazing copy. Now I don't have to wait for my clients to send over copy and I am able to get more work done in a shorter amount of time.

Schneur Smith

WriteSite seriously helped me level up. It gave me the process AND the confidence to charge 3x more than I have ever made on a site before. I applied what I learned, raised my prices 3x, and it worked.

Bodie Quirk

I thought I knew most ins and outs of copywriting. I guess I was wrong. This course is amazing! Definitely recommended!

Alexander van Aken

When I signed up for WriteSite, I had a few notions of copywriting good practices, but everything felt blurry and confused. I had no real framework and was always searching for more pieces of information. The course gave me everything I needed to feel confident writing copy for my clients and leveled up my UX skills to wireframe great pages that convert.

Johanna A.

Once I got started I did not want to stop learning. It's not that I could not write, it is just I didn't know what to write, and how to present it. What this course has taught and provided me is going to have a big impact on my web design business, I will be able to add copywriting to my services and increase my revenue. My clients will benefit with copy that converts. 

Larry James

Getting content out of clients has been a huge headache since I started my web design business. It has caused client overwhelm, projects to drag on, and my own deep frustration. WriteSite was the answer to all my prayers. It guides you section by section, giving you research guidance, examples, and formulas to make writing easy and a joy!

Lee Mowlem

WriteSite helped me immediately double my revenue. I needed a system to get EFFECTIVE website projects done more efficiently and WriteSite was exactly what I was looking for.

Conrad Deas

After implementing WriteSite, I’ve been praised by clients on the excellent job I did with workshops and copywriting. And, these are the first websites I've ever written for clients after 25 years of building websites.

Brockdin Barr

As a web designer, the most difficult part of completing projects was waiting for client copy. Then, I came across WriteSite. Now, not only do I keep projects moving on my timeline, but I've raised my rates because of the value I bring to the content. I wholeheartedly recommend this!

Ashlynn Ellis

After the first module I was so inspired, I rewrote my own content and restructured (upped!!) my pricing. I now have a client at my higher price point and am excited for the upcoming project.

Kim Kopec

I was interested in adding copywriting to my services to charge more and be a complete consultant. The course gave me a clear process about how to structure an engaging website and now I feel comfortable about selling content strategy.

Thomas Legrix

This course has been a lifesaver for me! I used to wait for the client to provide content, which took forever because they're not accustomed to writing copy, but now I control the whole process. WriteSite has made it possible for me to increase my rates by 5X!

Antwaun Williams


Start with our WriteSite course or dive into the Flux Academy All Access program.

WriteSite: Strategic Copywriting for Web Designers

  • 40+ action-packed videos

  • 8-week office hours with Ran Segall

  • Access to our private community

  • Wireframes, templates, AI prompts

  • Lifetime access to this course

  • Future updates to this course

Enroll Now 👍

🔒 Secure 128-bit SSL checkout.

Or get the WriteSite course as part of our:


  • 12-month unlimited access to all our courses

  • Access to new courses during your subscription

  • 12-month mentoring & weekly office hours

  • Private 1:1 onboarding call with Ran Segall

learn more

30-Day No Questions Asked Money-Back Guarantee

When you enroll in WriteSite: Strategic Copywriting for Web Designers, you’re fully protected by our 100% Satisfaction Guarantee.

If you don’t feel like you’ve received massive value and you decide you want to cancel any time within the next 30 days, just let us know and we’ll refund you promptly. No hassles, no questions, no hoops to jump through.

Why Learn With Flux Academy?

At Flux Academy, we pledge to uphold the highest standards in the quality of our courses, 8-week expert support, and a thriving community of designers. We pride ourselves on providing:

Up-To-Date Content
Regular updates ensure you stay ahead of the curve with the latest developments in the field.

8-Week Private Mentoring
Our mentors are industry professionals with years of experience, ready to support your learning journey.

Practical & Actionable
Immediately apply what you learn through real-world examples. Gain skills you can use on the job from day one.

​​What Designers Say About Flux Academy Courses

I have spent way too much money on online courses, and I can safely say Flux Academy courses are the best investment I’ve ever made. Just insane value!

Jack Reedle

I'm still learning web design and development, but Flux has made me believe that it is something I can realistically do to support myself and my family.

Nathan Peel

All three courses I've purchased have been high quality and very informative. The team does a great job of explaining the concepts, making it easier to learn. It has been well worth my investment in Flux Academy.

Chris Wertz

Implementing the strategies I learned in the course, I have expanded my client base and improved my design offerings. This course is the best investment I've made in my career!

Aiko Takemura

This course is perfect. now have a framework for good design. This course lays everything out very well and makes you practice it at the right time without asking for super intensive work.

Collin Clem

This is my second course with Flux, and I am impressed a second time! The course was professional with applicable and challenging assignments that got my head wrapped around solid design principles. I definitely leveled up taking this course.

Christopher Thorne

Absolutely everything about this master class has been top professional and a pleasure to participate in... Ran and his team are absolutely amazing and worth every penny!

Jacob Gruwier Vinjegaard

Flux has a nice platform with a lot of students and staff that help you out if needed, and you get mentors that guide you to your certificate which is really valuable.

Adam Karlsson

Flux Academy helped me kickstart my new career as a designer. The courses are well structured and give you everything you need to know to help you get started. I regularly revisit the courses to refresh the knowledge.

Patrick Farsch

Best course i’ve ever taken!! One thing I particularly appreciated about the course was the time that the instructor took to explain every single detail, even if it seemed easy. Moreover, the project part was crucial for learning and improving. It was definitely the part where I learned the most.

Michele Cannao'

The best online design school. I feel blessed with the certificate, it gives me a boost to set up my creative online business thanks to your learning resources and videos and Fungi Dube's feedback. Thanks again and keep up the good work.

Marie-Louise Blom

Great course. Gave me the confidence to call myself a professional web designer. Videos were enjoyable and easier to digest. Highly recommend to anyone who is interested in taking their web design to the next level.

Nosa O.

I would 100% recommend Flux Academy to any designer that wants to become a real PRO.

Tin Majetić

Please know that you have changed my life for the better with your courses. I went from having no clients at all to having 5-6 projects at any given time and often hit $10k in months. Keep it up!

Jen Chuah

Everyone at Flux has helped me more times than I can count. Being able to ask for help with problems I can't figure out or for advice on how best to do things makes such a huge difference. I am so grateful to Ran and everyone at Flux for their dedication and excellence.

Christian Larsen

Flux helped me get comfortable with Webflow, after trying to learn from YouTube tutorials. My recent branding and website clients have paid $25k, or $5,000 USD per month on a retainer basis.

Andy Mullady

I think it's a bang for the buck. I don't have the time to learn about Webflow from Youtube, Webflow University, and others. I tried, but my learning progress is so slow. Fortunately, Flux Academy tackles all of my issues, so I decided to go with Flux for fast, structured learning.

Alway John Rallos

Everything I learned in design and Webflow I learned from Flux. It brought me to quit my job and move to Bali to work fully as a freelancer. Since then, I have doubled my sales every year, and I plan to get to 6-figures next year.

Hannes Haderer

Getting feedback for our work is the best way to get better, and at the Flux Academy, the coaches are very prompt in getting back with feedback and answers to the queries we put forward.

Tresa Deepak

I rarely buy courses, but this one was worth the gamble. The content was more than what you'd find on the Flux YT channel and more focused. Great value for money.

Gabriel Irina

I was intimidated about learning a new skill set at my age (56) but the classes were easy to follow and fun. Then as we got to the end with the tips and tricks coming from amazing designers....just very grateful for the experience

Jill Bascome

What makes my experience so great is having a vibrant, dedicated community. Helpers are always available to assist with my queries. [...] It was well worth the money I spent but I feel like I got more than I paid for. Thank you very much academy.

Lê Thành Nhân

Overall the experience I had was amazing I recommend it to everyone thinking about taking this course it’s worth every penny from the information you will gain to the connections you will make.

Isaiah Harris

The best learning experience! I must say it exceeded all my expectations. The study system is the best I've experienced, with well-organized content and engaging videos and exersices. The community is very active and supportive, which made the learning experience much more enjoyable. Moreover, Ran is always available for questions and provides great input.

Saar Chetrit

For me it's money well spent. I love how the course is structured, forcing you to really practice the skill as many other courses are too theoretical. I see as one of the biggest benefits the option to get a feedback and connect with. mentors and community.

Šelmíra Š.

Flux academy has changed my life entirely. It is clear to follow, offers down-to-earth, actionable advice and teaches you the real fundamentals of great user experience and design.

Andrew McGrath

Made me believe that from a small town I just created an earning potential even when the world was shut down. Armed with this knowledge I was able to get my first freelance client even before finishing the whole course.

Norbu Lama

The Flux community and their incredible mentors are invaluable. Connecting with others, getting support with projects and client management, and giving/receiving feedback on work has made a world of difference and helped me to hone my skills. I can't imagine being on this journey without Flux!

Ashley Rose

The best course ever! If you're looking to ramp up your design skills this year, I highly recommend taking Flux Academy's courses today, even if you're well experienced designer. It is perfect!!

Mateus Vidal

Flux Academy is amongst the best online design academies I know for web design. The founder and people working there are very committed and have built a great community of inspiring students. I couldn’t afford to attend a traditional design academy so I really appreciate that Flux Academy has made design education accessible with their online school.

Mario Caruso Ricketts

One of the best courses I've ever taken. I signed a six-figure web design contract with a client, which in addition to other client work, makes this year my highest grossing year to date. Ran and the community were very supportive of my growth.

Francesca Sauls

I love how insightful Flux mentors are about website design! While there are many good courses and advice out there about designing websites, Flux's are way more insightful and practical. I find it easier to understand going forward.

Farah Hilmi

I'm loving all the courses and how in-depth the material is. I'm excited to complete all the courses, build a strong community with fellow entrepreneurs and mentors, and become a successful web developer with their help.

Jordan Concannon

Great community, extremely friendly team and very systematic approach to teaching. Recommend Flux Academy to people who want to not just learn, but practice their skills.

Igor S.


I already work as a designer. Is this course for me?

Absolutely! If you're already a designer, you know the importance of content in web design. You also know all the hassles that come with waiting for client content. WriteSite is designed to equip you with essential copywriting skills for websites, enabling you to offer a more comprehensive package to your clients. Think of this as the missing puzzle piece in your design toolkit – which will help transform you from a designer into a trusted strategic advisor.

How long will I have access to the course?

When you purchase a Flux course, you'll have lifetime access to the course content and all future updates to the course. The course is self-paced, so you can study at whatever pace is right for you. Private mentoring with Flux Academy experts and access to Ran Segall via weekly office hours are limited to 8 weeks from the date of purchase. (Our All Access program is a yearly subscription and it grants you access to all our courses, expert support with Flux Academy mentors, and weekly office hours with Ran Segall during the lifetime of your subscription).

Will I be learning with other students?

This program is designed to be completed at your own pace. If you prefer, you will have the chance to connect and collaborate with other students in our private Flux Community.

What are my payment options?

You can pay in three monthly installments or all at once for additional savings. We securely process all payments through PayPal and Stripe, and you’ll get an email receipt immediately after purchase. If you need a more detailed invoice for your records, let us know and we'll be happy to help you.

Does this course come with a money-back guarantee?

Yes, this course comes with a full, no questions asked money-back guarantee within 30 days of your purchase.

Unlock the Secrets of Seamless Design & Content… Level Up Your Entire Web Design Process!

Don’t let your web design projects be held back by content delays. Discover how to craft engaging narratives that work hand-in-hand with your visuals. Become a sought-after web designer who attracts higher-paying clients and more interesting projects.

Enroll Now