Transform from a Web Designer to a Content Strategist. Land Better Projects. Charge More.
Take your web design business to the next level with content-first design.
Lead your clients through the content maze.
Take full control of your design process.
Elevate your services & attract higher-paying clients.
Leverage AI to accelerate your project timelines.
Position yourself as a strategist, not just a designer.
Flux Academy courses are rated:
is this you?
you are...
Frustrated by delays caused by waiting for clients to hand over content?
Looking to elevate your web design offerings and command higher rates?
Wishing you could craft stories that complement your design skills?
Interested in leveraging AI tools to speed up your content process?
Looking for a course that teaches copywriting with design in mind?
Wishing for a streamlined process between design and content?
introducing...
WriteSite: Strategic Copywriting for Web Designers
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40+ Action-Packed Videos
Master strategic copywriting through comprehensive lessons, real-world examples, and case studies.
Templates, Formulas & More
Get access to proven wireframe templates, copywriting formulas, and AI prompts to speed up the entire process.
Led by Pioneers in Design & Copy
Instructed by 2 renowned experts, draw from their years of experience in both web design and content strategy.
Private Community & Networking
Join a community of like-minded web designers to collaborate, share insights, and grow together.
Lifetime Access & Future Updates
Get lifetime access to the course, including future updates. Keep your skills up-to-date.
Career OPPORTUNITIES
Elevate your career by adding a sought-after skill to your repertoire, and enhance client satisfaction.
here's what you're going to learn
Here’s what you’re going to learn
Introduction
Welcome & Course Overview
Project Workflow
Leveraging AI
AI Overview
AI Guiding Principles
Discovery & Research
Intro to Discovery & Research
Running a Discovery Session
Using AI for Research
Customer Interviews
Competitor Research
Brand Message Development
Why Create a Brand Message Playbook
How to Create a Brand Message Playbook
Website Strategy
Website Strategy Overview
More Than One Target Audience
Website Wireframing
Importance of Wireframing
Wireframe Templates
Home Pages
Intro to Headers
Headlines That Work
Writing Headlines
AI Headline Writing Demo
Subheadlines
Buttons That Invite Action
Header Images
Wireframing The Header Demo
Identifying and Agitating Problems
Selling the Solution: Service or Product Descriptions
Al Service and Product Description Demo
Showing Clear Value
Why Work With Us
Who Is This For?
Building Credibility
Deepen Connections Through Shared Beliefs
Creating a Final Call To Action
Footers
Organizing The Homepage
Final Homepage Wireframe Examples
Homepage Wireframe Guide Using The Essential Questions
About Pages
Intro to About Pages
Company Summary
The Founder's Story
Writing Compelling Team Bios
Service Pages
Writing Service Pages
How We Work Pages
Writing How We Work Pages
Product Pages
Writing Product Pages
Career Pages
Writing Career Pages
Copywriting Tips, Formulas, and AI Prompts
Copywriting Tips
Copywriting Formulas
AI Writing Prompts
By The End of This Course, You’ll Be Able To…
Master Content-First Design
Learn the essential skills to craft compelling web content that amplifies your designs.
Increase Project Value
Level up your service offerings, increase the value you provide to clients, and charge more.
Work Faster & Smarter
Harness the synergy of design and content strategies to streamline your entire web design process.
Make Your Portfolio Stand Out
Showcase your integrated design and content strategy in a compelling portfolio & attract more clients.
Sell Your Services With Confidence
With the confidence to pitch both design and content strategy services, you stand out from the crowd.
Become a Trusted Content Strategist
Guide your clients on content strategy that aligns with their business goals beyond just design.
EXCLUSIVE ACCESS TO OUR PRIVATE FLUX COMMUNITY
INSTANT NETWORK BOOST
Join 6,000+ professional designers all around the world. Talk about an instant network boost!
GIGS & OPPORTUNITIES
Take advantage of special gig opportunities and collaborate with other designers and freelancers.
WEEKLY OFFICE HOURS
Get 8-week access to weekly office hours with Ran Segall for all your design and freelancing questions.
Meet your instructors
Damian Vallelonga
Website Strategist & Designer
Damian is a print/web designer turned brand/website strategist and copywriter. He builds messaging strategies and websites for small businesses that say the things their customers want to hear, and look super professional. He loves helping local companies streamline their message and present themselves with more clarity. Being able to help other web designers strengthen their business and become more valuable to their clients is really gratifying.
Matt Carroll
Website Strategist & Copywriter
With over 20 years of experience creating content for large and small organizations, Matt loves helping small businesses win. He started out as a web designer but quickly fell in love with human psychology, persuasion, and using words to influence people. His superpower is turning complex ideas into easily digestible content so businesses win with their websites. Teaching and coaching web professionals has become a highlight of Matt’s career.
Reviews From Previous Students
Before WriteSite, I would wait for clients to send me the copy, and the project would often get stalled for months at a time. I loved the step-by-step process that WriteSite allows me to apply which gives me amazing copy. Now I don't have to wait for my clients to send over copy and I am able to get more work done in a shorter amount of time.
Schneur Smith
WriteSite seriously helped me level up. It gave me the process AND the confidence to charge 3x more than I have ever made on a site before. I applied what I learned, raised my prices 3x, and it worked.
Bodie Quirk
I thought I knew most ins and outs of copywriting. I guess I was wrong. This course is amazing! Definitely recommended!
Alexander van Aken
When I signed up for WriteSite, I had a few notions of copywriting good practices, but everything felt blurry and confused. I had no real framework and was always searching for more pieces of information. The course gave me everything I needed to feel confident writing copy for my clients and leveled up my UX skills to wireframe great pages that convert.
Johanna A.
Once I got started I did not want to stop learning. It's not that I could not write, it is just I didn't know what to write, and how to present it. What this course has taught and provided me is going to have a big impact on my web design business, I will be able to add copywriting to my services and increase my revenue. My clients will benefit with copy that converts.
Larry James
Getting content out of clients has been a huge headache since I started my web design business. It has caused client overwhelm, projects to drag on, and my own deep frustration. WriteSite was the answer to all my prayers. It guides you section by section, giving you research guidance, examples, and formulas to make writing easy and a joy!
Lee Mowlem
WriteSite helped me immediately double my revenue. I needed a system to get EFFECTIVE website projects done more efficiently and WriteSite was exactly what I was looking for.
Conrad Deas
After implementing WriteSite, I’ve been praised by clients on the excellent job I did with workshops and copywriting. And, these are the first websites I've ever written for clients after 25 years of building websites.
Brockdin Barr
As a web designer, the most difficult part of completing projects was waiting for client copy. Then, I came across WriteSite. Now, not only do I keep projects moving on my timeline, but I've raised my rates because of the value I bring to the content. I wholeheartedly recommend this!
Ashlynn Ellis
After the first module I was so inspired, I rewrote my own content and restructured (upped!!) my pricing. I now have a client at my higher price point and am excited for the upcoming project.
Kim Kopec
I was interested in adding copywriting to my services to charge more and be a complete consultant. The course gave me a clear process about how to structure an engaging website and now I feel comfortable about selling content strategy.
Thomas Legrix
This course has been a lifesaver for me! I used to wait for the client to provide content, which took forever because they're not accustomed to writing copy, but now I control the whole process. WriteSite has made it possible for me to increase my rates by 5X!
Antwaun Williams
READY TO MASTER CONTENT-FIRST DESIGN?
WriteSite: Strategic Copywriting for Web Designers
40+ action-packed videos
8-week office hours with Ran Segall
Access to our private community
Wireframes, templates, AI prompts
Lifetime access to this course
Future updates to this course
Only $494 until Friday!
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FLUX ACADEMY
ALL ACCESS
PROGRAM
12-month unlimited access to all 9 courses
Access to new courses during your subscription
12-month mentoring & weekly office hours
Private 1:1 onboarding call with Ran Segall
30-Day No Questions Asked Money-Back Guarantee
When you enroll in WriteSite: Strategic Copywriting for Web Designers, you’re fully protected by our 100% Satisfaction Guarantee.
If you don’t feel like you’ve received massive value and you decide you want to cancel any time within the next 30 days, just let us know and we’ll refund you promptly. No hassles, no questions, no hoops to jump through.
Why Learn With Flux Academy?
At Flux Academy, we pledge to uphold the highest standards in the quality of our courses, 8-week expert support, and a thriving community of designers. We pride ourselves on providing:
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Up-To-Date Content
Regular updates ensure you stay ahead of the curve with the latest developments in the field.
8-Week Private Mentoring
Our mentors are industry professionals with years of experience, ready to support your learning journey.
Practical & Actionable
Immediately apply what you learn through real-world examples. Gain skills you can use on the job from day one.
What Designers Say About Flux Academy Courses
I have spent way too much money on online courses, and I can safely say Flux Academy courses are the best investment I’ve ever made. Just insane value!
I'm still learning web design and development, but Flux has made me believe that it is something I can realistically do to support myself and my family.
All three courses I've purchased have been high quality and very informative. The team does a great job of explaining the concepts, making it easier to learn. It has been well worth my investment in Flux Academy.
Implementing the strategies I learned in the course, I have expanded my client base and improved my design offerings. This course is the best investment I've made in my career!
This course is perfect. now have a framework for good design. This course lays everything out very well and makes you practice it at the right time without asking for super intensive work.
This is my second course with Flux, and I am impressed a second time! The course was professional with applicable and challenging assignments that got my head wrapped around solid design principles. I definitely leveled up taking this course.
Absolutely everything about this master class has been top professional and a pleasure to participate in... Ran and his team are absolutely amazing and worth every penny!
Flux has a nice platform with a lot of students and staff that help you out if needed, and you get mentors that guide you to your certificate which is really valuable.
Flux Academy helped me kickstart my new career as a designer. The courses are well structured and give you everything you need to know to help you get started. I regularly revisit the courses to refresh the knowledge.
Best course i’ve ever taken!! One thing I particularly appreciated about the course was the time that the instructor took to explain every single detail, even if it seemed easy. Moreover, the project part was crucial for learning and improving. It was definitely the part where I learned the most.
The best online design school. I feel blessed with the certificate, it gives me a boost to set up my creative online business thanks to your learning resources and videos and Fungi Dube's feedback. Thanks again and keep up the good work.
Great course. Gave me the confidence to call myself a professional web designer. Videos were enjoyable and easier to digest. Highly recommend to anyone who is interested in taking their web design to the next level.
I would 100% recommend Flux Academy to any designer that wants to become a real PRO.
Please know that you have changed my life for the better with your courses. I went from having no clients at all to having 5-6 projects at any given time and often hit $10k in months. Keep it up!
Everyone at Flux has helped me more times than I can count. Being able to ask for help with problems I can't figure out or for advice on how best to do things makes such a huge difference. I am so grateful to Ran and everyone at Flux for their dedication and excellence.
Flux helped me get comfortable with Webflow, after trying to learn from YouTube tutorials. My recent branding and website clients have paid $25k, or $5,000 USD per month on a retainer basis.
I think it's a bang for the buck. I don't have the time to learn about Webflow from Youtube, Webflow University, and others. I tried, but my learning progress is so slow. Fortunately, Flux Academy tackles all of my issues, so I decided to go with Flux for fast, structured learning.
Everything I learned in design and Webflow I learned from Flux. It brought me to quit my job and move to Bali to work fully as a freelancer. Since then, I have doubled my sales every year, and I plan to get to 6-figures next year.
Getting feedback for our work is the best way to get better, and at the Flux Academy, the coaches are very prompt in getting back with feedback and answers to the queries we put forward.
I rarely buy courses, but this one was worth the gamble. The content was more than what you'd find on the Flux YT channel and more focused. Great value for money.
I was intimidated about learning a new skill set at my age (56) but the classes were easy to follow and fun. Then as we got to the end with the tips and tricks coming from amazing designers....just very grateful for the experience
What makes my experience so great is having a vibrant, dedicated community. Helpers are always available to assist with my queries. [...] It was well worth the money I spent but I feel like I got more than I paid for. Thank you very much academy.
Overall the experience I had was amazing I recommend it to everyone thinking about taking this course it’s worth every penny from the information you will gain to the connections you will make.
The best learning experience! I must say it exceeded all my expectations. The study system is the best I've experienced, with well-organized content and engaging videos and exersices. The community is very active and supportive, which made the learning experience much more enjoyable. Moreover, Ran is always available for questions and provides great input.
For me it's money well spent. I love how the course is structured, forcing you to really practice the skill as many other courses are too theoretical. I see as one of the biggest benefits the option to get a feedback and connect with. mentors and community.
This is some of the best training I've found online for learning brand strategy, design principles, web design, process, and much more. Solid training that OVERDELIVERS on price! The feedback is extremely useful and what makes this training much different than other ones I've tried where support is a second thought.
Flux academy has changed my life entirely. It is clear to follow, offers down-to-earth, actionable advice and teaches you the real fundamentals of great user experience and design.
Made me believe that from a small town I just created an earning potential even when the world was shut down. Armed with this knowledge I was able to get my first freelance client even before finishing the whole course.
The Flux community and their incredible mentors are invaluable. Connecting with others, getting support with projects and client management, and giving/receiving feedback on work has made a world of difference and helped me to hone my skills. I can't imagine being on this journey without Flux!
The best course ever! If you're looking to ramp up your design skills this year, I highly recommend taking Flux Academy's courses today, even if you're well experienced designer. It is perfect!!
Flux Academy is amongst the best online design academies I know for web design. The founder and people working there are very committed and have built a great community of inspiring students. I couldn’t afford to attend a traditional design academy so I really appreciate that Flux Academy has made design education accessible with their online school.
One of the best courses I've ever taken. I signed a six-figure web design contract with a client, which in addition to other client work, makes this year my highest grossing year to date. Ran and the community were very supportive of my growth.
I love how insightful Flux mentors are about website design! While there are many good courses and advice out there about designing websites, Flux's are way more insightful and practical. I find it easier to understand going forward.
I'm loving all the courses and how in-depth the material is. I'm excited to complete all the courses, build a strong community with fellow entrepreneurs and mentors, and become a successful web developer with their help.
Great community, extremely friendly team and very systematic approach to teaching. Recommend Flux Academy to people who want to not just learn, but practice their skills.
FREQUENTLY ASKED QUESTIONS
Absolutely! If you're already a designer, you know the importance of content in web design. You also know all the hassles that come with waiting for client content. WriteSite is designed to equip you with essential copywriting skills for websites, enabling you to offer a more comprehensive package to your clients. Think of this as the missing puzzle piece in your design toolkit – which will help transform you from a designer into a trusted strategic advisor.
When you purchase a Flux course, you'll have lifetime access to the course content and all future updates to the course. The course is self-paced, so you can study at whatever pace is right for you. Private mentoring with Flux Academy experts and access to Ran Segall via weekly office hours are limited to 8 weeks from the date of purchase. (Our All Access program is a yearly subscription and it grants you access to all our courses, expert support with Flux Academy mentors, and weekly office hours with Ran Segall during the lifetime of your subscription).
This program is designed to be completed at your own pace. If you prefer, you will have the chance to connect and collaborate with other students in our private Flux Community.
You can pay in three monthly installments or all at once for additional savings. We securely process all payments through PayPal and Stripe, and you’ll get an email receipt immediately after purchase. If you need a more detailed invoice for your records, let us know and we'll be happy to help you.
Yes, this course comes with a full, no questions asked money-back guarantee within 30 days of your purchase.
Unlock the Secrets of Seamless Design & Content… Level Up Your Entire Web Design Process!
Don’t let your web design projects be held back by content delays. Discover how to craft engaging narratives that work hand-in-hand with your visuals. Become a sought-after web designer who attracts higher-paying clients and more interesting projects.
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