You probably think that I’m just saying this. That making a great living as a freelancer is only for a few lucky ones for whom the client stars magically align.
Well, I’m here to tell you it’s not.
You see, the thing nobody tells you about succeeding as a freelancer is that it takes mastering two distinct skill sets: knowing your craft and running a business.
A quick Google search and you’ll find a ton of resources on how to become a better designer. But not so many on how to become a better business owner.
Which is exactly the challenge most struggling freelancers have - and the reason why friends who are actually better designers than me quickly burned out as freelancers and are now working for someone else again.
They’ve got valuable skills to solve valuable problems. But lack the business skills to convey that and consistently attract clients that want what they’ve got.
It’s this business stuff that keeps you awake at night, friend.
If you only take one thing from reading this page, friend, make it this:
Successful freelancers don’t just happen to consistently attract high-paying clients.
They set up their businesses to consistently attract high-paying clients.
They have strategic processes and systems in place. They are intentional with their marketing and positioning. They understand the ins-and-outs of running a business.
If you ask most top-tier freelancers how they learned this stuff, they’ll all tell you the same:
They just messed it up enough times. They learned by elimination. By trying all the wrong ways before finding what actually works.
Heck! I’ll be the first one to tell you that.
But, really… In this day and time, why should you go through the same?
Why should you wait and learn from your mistakes, when you can go ahead and learn from mine?
What if instead you could get my key learnings from growing my own six-figure freelance business, while skipping all my mishaps and troubles?
Six-Figure Freelance Designer is a 12-week program covering everything you need to turn your freelance hustle into a successful six-figure business.
These are the very same lessons I learned while growing my freelance business from $0 to $300K years.
And now? Now I’m handing it all to you as a step-by-step, straightforward process so you can succeed as a freelancer without the years of trial and error, bad clients, and 12-hour workdays that it took me to figure this out.
Owning a niche is key for a profitable freelance business. Use my niching framework to discover the most profitable niche for you and become a go-to expert in your field.
Discover 5 messaging tactics to stand out in your niche, and use my scripts to effectively communicate and validate your unique value proposition.
Start building a brand in your niche with a website that reflects your newly-uncovered unique value proposition and captures your ideal clients’ interest.
Discover the optimal marketing strategy for you, based on your goals and strengths. You’ll end this module knowing the exact actions you need to take every day and week to ensure you’re always bringing in new clients.
Discover how to use my Pricing Pyramid to price your services in a way that demonstrates your value, increases profitability, and makes sense for your business, niche, and value proposition.
Learn exactly how to navigate sales calls, negotiations, money-talk, and rejections. These are the skills you need to stop selling and start closing, and create a steady stream of high-value clients.
While your marketing systems gain momentum, use these effective outreach strategies to find your next clients - and the first ones to match your new niche, value proposition, and pricing.
These are the skills most freelancers neglect - and yet, one of the most crucial to create a profitable freelance business. From bank accounts, taxes and invoices to the secrets to creating sustainable cash flow, I’m covering it all.
There’s a lot more to serving clients than just being great at what you do. Here you’ll see exactly how I handle time-tracking, project management, goals, metrics, proposals and contracts, CRM systems and more - including tons of templates and ready-to-use resources.
Following up, closing upsells, and securing referrals… Healthy and profitable client relationships are key for any successful freelance business.
As your freelance business grows, outsourcing will be key to scaling and increasing profitability. It’s also what allows you to stay in your zone of genius. Discover exactly what and how to outsource, as well as the ins-and-outs of working with other creators.
You’ll need systems to ensure the continued growth of your business - and as usual, I got you covered. From lead generation to finances to strategic planning and personal growth, this is the stuff that will make you a six-figure freelance designer.
covering everything you need to know to turn your freelance hustle into a six-figure business.
so you know exactly how to implement what you learn and get results.
so you’re never left wondering what this stuff looks like in practice.
I used in my own business to manage business operations.
where you’ll be able to connect with fellow freelancers for feedback, collaborations and referrals.
The problem with most business resources is that they’re not actionable. You’re left with a bunch of principles and theory, but no clue how to actually put them into practice.
Every module comes with accompanying action guides so you know exactly what to do to implement what you’ve learned and start seeing results.
The lessons are packed with examples from real-life businesses so you know what different principles look like in action.
You’ll get access to resources and templates straight from my own business, so it’s dead-easy to shape up your operations.
All content is focused on the two main problems you have as a freelancer: getting better clients consistently and reaching profitability.
You’re completely new to design, and actually need help learning skills that you can offer clients.
You’ll watch the videos and skip the action guides that help you put things into practice. You will not get results by just binge-watching the content.
You’re looking for a “quick fix” that will bring in one or two clients by the end of month. Six-Figure Freelance Designer is about the foundational work required to become a top-tier freelancer.
You see, Six-Figure Freelance Designer isn’t just a catchy name I came up with.
I wholeheartedly believe that if you put in the work and follow the process inside this program, you can become a six-figure freelancer.
Why? Because these are the very same lessons and strategies that allowed me to grow my own freelance business from $0 to $300K years.
Still, I get it: This might not be the right fit for everyone - few things in life are. And that’s totally fine.
That’s why, when you enroll in Six-Figure Freelance Designer, you get a 30-day, no-questions-asked money-back guarantee from me.
Go through the first 4 weeks of the program with me. If after that, you decide this isn’t quite what you personally needed to transform your freelance business, just ask for a refund and you got it.
Since starting Flux Academy in 2018, my team and I have helped thousands of students develop the skills needed to solve high-value problems with design.
You know, the type of problems that clients are happy to invest big-time in solving.
Yet, time and time again, we’d see talented designers with valuable skills struggling to find clients and turn their craft into a sustainable, profitable business.
And the ironic bit - all while clients themselves were struggling to find skilled designers.
You see… Most freelancers think the problem is that there aren’t enough clients.
But the real problem is that most freelancers haven’t mastered the business skills needed to communicate their value, consistently attract clients, and structure their businesses for profit.
To be fair, the same was true for me when I got started.
I’ve been in the business of design for 17 years, 6 of those as a full-time freelancer.
And yes, I’ve managed to grow my freelance business into multiple six-figure years. But I wasn’t always the sharpest tool in the shed. I’ve struggled with bad clients, poorly paid projects, and feast-and-famine cycles just like any other freelancer out there.
It took me over a decade of trial and error, learning from agencies, and reading all the business books I could get my hands on to figure out what actually goes into building a successful freelance business.
And now I created Six-Figure Freelance Designer so you don’t have to do the same.
So you can start enjoying the freedom and satisfaction that comes with making a good living doing what you love today. Not over a decade from now.
As with anything, there are always multiple paths to get where you want to go.
Yes - some are quite long, and some will lead you astray. But if you’re lucky, you can find someone who’s been there before to give you a smart shortcut.
This is it, friend: This is your shortcut. And I can’t wait to show you the way.
Let’s do this thing!
Here’s everything you’ll get when you join Six-Figure Freelance Designer:
If you’re just starting, I want you to know this: It’s 100% possible to make a good living doing what you love as a freelancer.
Yes, the learning curve is steep. But that’s exactly why I created Six-Figure Freelance Designer.
This information would have saved me so much time, frustration, bad clients, and Googling around. It’s the roadmap I wish I had back when I started freelancing, and fortunately, you get to have it.
If you’ve read this far down this page, I know that you’re not 100% happy with how things are going in your freelance business.
Maybe you’re tired of working with cheap clients, or feeling like you’re already super overworked and there’s no way you could grow this thing to six figures.
Six-Figure Freelance Designer was created for you, friend. These are the exact lessons I learned while growing my freelance business to $300K years. And now I’m handing them to you - minus the trial and error, bad clients, and 12-hour workdays.
Six-Figure Freelance Designer is for anyone who serves clients using design skills, not just web designers.
Six-Figure Freelance Designer is about the business of freelancing. You’ll learn how to establish marketing systems that consistently attract high-value clients and how to increase profitability in your freelance business.
We’ll not be talking about how to become better at your craft, a.k.a. the actual service you offer your clients.
If you’d like help with that and freelance as a web designer, check my two courses: The $10K Website Process and The Webflow Masterclass. That’s where I teach you my step-by-step process to design and develop high-value websites.
Ask any successful freelancer how they go to where they are, and their answer will be the same: “by messing it up enough times.” And you better bet they all knew how to use Google.
The good news is that you don’t have to wait to learn from your mistakes.
In Six-Figure Freelance Designer, you can learn from mine and fast-track your way to a successful freelance business. And what’s more: I’ll be there to support and guide you in our private community and live calls because I know it and you know it: information alone isn’t enough.
I’ll be honest, friend: If you’re looking for a “quick fix” what will get you a client or two by the end of the week, this isn’t the program for you. And what’s more, I’d say that’s likely the reason why your freelance business isn’t going as well as you hoped.
You’re lacking the foundations and long-term systems to consistently attract high-paying clients and ditch the feast-and-famine cycle - which is exactly where Six-Figure Freelance Designer comes in. That’s the key to snowball the growth of your business to six figures.
That being said, on module 7, you will learn effective outreach strategies to close clients in the short run - you know, while your new marketing systems gain momentum and start consistently bringing clients in.
But even then, we’ll not be trying to get just any client through the door. You’ll have done the work with me and developed the foundation you need to start closing better clients and projects.
Live calls are taking place on a zoom call every Wednesday 2pm UK time.
If you can't make the live calls a recording will be available immediately after on the course platform. You're still welcome to send in your questions / homework if you can't make the live call.
Nothing changes if nothing changes, friend.
You can continue running your freelance business the way you’ve been doing. But if you’re still reading this page, I know you’re ready to move past the bad clients and feast-and-family cycles that come with that.
Sure, you can figure this out on your own given enough time. In fact, that’s what I did.
But why spend years puzzling this on your own, when you can follow the roadmap from someone who’s done it before? The years you’ll be trying to become a six-figure freelancer are all years you’re not a six-figure freelancer, friend. Can you afford missing out on that?
Every week, for 12 weeks, you’ll receive access to a new module of the Six-Figure Freelance Designer curriculum. Once all the content has been released, you’ll have access to it forever and ever - along with any future updates we make to the program.
Sure thing. Just reply to the receipt email you’ll get after enrolling, mention any details you want added to the invoice, and we’ll send it to you.