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July 11, 2022
Full Stack Designer Bundle
Enroll Now

 Start offering a full stack web design solution

with Ran Segall, Rachel Hurry and Matt Brunton

Step by step process

Take your web design business to the next level by learning how to offer a full design solution to your clients. Become both a web design and a branding design expert.

Weekly mentoring calls

Get support and build momentum on weekly calls with Flux Academy founder Ran Segall and your fellow students.

DONE-FOR-YOU CLIENT RESOURCES

Get access to templates to use in real life high-value projects.

The 2 programs that will help you hone your craft and run your business like a pro

These two flagship courses will take you step by step from mastering the art of design to delivering high quality brand identity to your clients.

  • Learn how to design strategic websites to solve business problems for your clients
  • Master the craft of both UX and UI to make your websites both usable and beautiful
  • Learn how to sell and deliver full professional brand design as a service

Course 1: Brand Design Mastery

Brand Design Mastery

with Ran Segall, Rachel Hurry, Matt Brunton

Offer a full-stack design solution by adding branding to your existing services - and earn more money per project. Translate your client’s brand strategy (that you developed!) into a unique visual identity. Work faster (without stressing!) by following a clear, step-by-step process.

Learn more

what you'll learn

Chapter 1

Welcome

Course overview and how to make the best of it
(1:01)
Course Project & Certification
(8:11)
Introduction to instructors
(2:18)
Chapter 2

Closing a Brand design project

The Value of a strategic brand design process
(2:08)
The Discovery Call
(11:35)
Pricing & Scope
(16:56)
Proposals & Negotiation
(9:36)
Chapter 3

Strategy

Understanding & Developing Brand Strategy
(66:48)
Defining business purpose: Vision & Mission
(3:27)
Defining customer persona
(44:04)
Defining Market Position
(44:04)
Finding The Big Idea
(44:04)
How to run a successful strategy session
(44:04)
Developing the strategy & gaining Insight
(44:04)
Presenting The Strategy
(44:04)
Strategy Case Studies
(44:04)
Homework Assignment
(44:04)
Chapter 4

Creative Direction in Branding

What is Creative Direction?
(15:28)
Finding Inspiration & Doing Research
(31:17)
Designing Moodboards
(4:45)
Presenting Moodboards To Clients
(3:55)
Creative Direction Case Studies
(9:46)
Homework Assignment
(9:03)
Chapter 5

Designing Logos

What makes a good logo
(15:13)
Logo types & terms
(9:22)
Sketching ideas
(4:26)
Vector techniques for logos
(7:03)
Refining the logo and composition
(15:44)
Logo Case Studies
(5:52)
Homework Assignment
(4:41)
Chapter 6

Designing a Visual Identity

Developing a design concept through visuals (the big "idea")
(2:27)
Working with type
(2:27)
Working with color
(2:27)
Broadening Your Identity Design
(2:27)
Applying the brand online & offline: doing mockups
(2:27)
Putting it all together: the presentation
(2:27)
Handling Feedback
(2:27)
Visual Identity Case Studies
(2:27)
Homework Assignment
(2:27)
Chapter 7

Delivering the new brand

Wrapping up the project
(3:25)
Creating brand guidelines
(5:03)
Delivering files and assets
(3:06)
Homework Assignment
(4:00)
Chapter 8

Advanced Branding Topics

Brand Architecture
(4:47)
Naming
(6:49)
Rebranding
(5:41)
Chapter 9

Conclusion & What’s next

Getting your certification
(15:16)
What’s next?
(3:15)

Course 2: Web Design: Becoming a Professional

Web Design: Becoming a Professional

with Ran Segall

Discover a step-by-step process to design beautiful, high-value websites that achieve strategic goals for your clients. Master the art and strategy of website design, and increase the value of your services — as well as your rates.

Learn more

what you'll learn

Chapter 1

WELCOME

Course overview and how to make the best of it
(6:02)
Course projects & certification
(11:51)
Chapter 2

THE WEB DESIGN PROCESS

Process Overview
(5:45)
Step 1: Discovery
(6:22)
Step 2: Closing The Deal
(12:12)
Step 3: Strategy
(8:26)
Step 3.1: Research
(5:35)
Step 3.2: Content Strategy & Information Architecture
(6:40)
Step 3.3: Art Direction
(6:42)
Step 4: Wire-framing
(9:09)
Step 5: Visual Design
(3:56)
Step 6: Development
(3:44)
Step 7: Going Live, Hand Over & Wrapping Up
(3:44)
Chapter 3

Honing Your Web Design Skills

Key Concepts in Design
(26:45)
Hierarchy
(5:20)
Color
(6:26)
Type
(5:13)
Layout
(1:32)
Visuals
(3:51)
Storytelling
(5:13)
Design Language
(5:13)
Motion & Animation
(5:13)
Image Making
(5:13)
Behavioural Psychology
(5:13)
Usability, Accessibility & Inclusion
(5:13)
Chapter 4

Project & Client Management

Setting The Right Expectations
(7:07)
Managing The Project
(5:38)
Getting Feedback
(9:47)
Managing Multiple Projects At Once
(8:02)
Chapter 5

Building Your Portfolio

How To Create A Great Portfolio
(7:14)
Chapter 6

Final Thoughts

Getting Your Certification
(12:55)
What’s Next?
(11:27)

Meet your instructors

Ran Segall

Ran Segall has been a freelance web designer for 17 years — 6 of those as a full-time business owner.

He started his career at big advertising and branding agencies, and as a freelancer, has served clients in many industries, including tech startups, social enterprises, and restaurateurs.
By developing high-value skills, he scaled his freelance web design business to over $250k in yearly revenue.

Since 2015, Ran has been sharing his learnings on his YouTube channel, Flux — the very foundation of Flux Academy.

Rachel Hurry

Rachel Hurry is the founder of Moka Brand Studio, an independent design studio specialising in in Strategy, Brand and Website Design.

In 2021 she joined Flux Academy as a Web Design and Freelancing Coach.

Her formal training is in brand identity design and has a passion for people and psychology. She spends her time creating content & coaching for Flux, designing for clients all over the world and being a mom to the coolest 3 year old.

Matt Brunton

Matt Brunton is a designer, strategist, and creative director from the north of England.

He began working full-time as a graphic designer in 2004 and in the last 18 years has worked for agencies, on his own businesses, and in in-house creative and leadership roles.

Today he splits his time between creating educational content with Flux, his own branding studio, and freelancing on high-profile campaigns with some of London’s leading advertising agencies.

As an added bonus, you get...

12 months of access to our community

Get feedback, gigs, and tips from likeminded designers

Expert coaching, weekly office hours and special workshops

What students say:

🇨🇿
Joel Parke

Joel Parke

One of my biggest struggles was not knowing the entire end-to-end process for creating high quality websites. The Web Design: Become a Professional covers a lot of strategy making very clear what clients are willing to invest more money in, and how you can provide amazing value to them. I'm now more confident in what steps to take and what I need to focus on.

🇳🇿
Ethan Fisher

Ethan Fisher

This is incredibly valuable! I have never felt like a course was so perfect for me. The information is clear and concise and I am able to apply it in my projects immediately, giving me extra confidence and producing higher quality work.

🇪🇸
Toni Massanet

Toni Massanet

I loved every second of it. It has given me a lot of confidence because now I have a proper process I can rely on. I am very greatful for your hard work!

🇺🇸
Jeff Ross

Jeff Ross

As someone who had very little web design experience, definitely my best business investment so far.

🇲🇽
Daniel Herrera Duncan

Daniel Herrera Duncan

This course was gold for me, I really enjoyed looking at your process and all the tips you shared of how you work with your clients

🇺🇸
Ivanska Carrillo

Ivanska Carrillo

The course was everything promised! It helped me polish my Web Design process.

🇦🇺
Lyndle Stokes

Lyndle Stokes

The course is really better than I was thinking it would be, it's fantastic.

🇦🇺
Ashley Rose

Ashley Rose

As a self taught designer, I felt like the work I was producing was amateur. I was really unclear about what steps I should take to become a better designer. After discovering the Web Design: Become a Professional course, I knew I was on the right track when I had a 'road map' for every project. Now I am creating work that I am proud to share with other creatives. I can see the quality of my work improve with every project. And when I get stuck, I have a supportive community of other Flux students who I can reach out to.

🇬🇧
Dino Naseib

Dino Naseib

Coming from a technical background I had some hesitation around the Web Design: Become a Professional course and thought it would be another one of “those courses” but booi was I proven wrong! The course is thorough, concise and gives you everything you need to implement a professional process to enable you to work with any level of clientele you target. I have learned a tremendous amount on how to do things the right way and keep doing them to get the results I need!

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until sundayjune 26th, 2022

three-month payment plan

$433/MON
$308/mo

Pay in three affordable installments. You’ll receive lifetime access, plus all future updates.

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single payment

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$790

Pay in full and save an extra $96! Enjoy lifetime access to the course and all future updates.

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Every course includes a no-questions-asked, 30 day money-back guarantee.
Trustpilot

FREQUENTLY ASKED QUESTIONS

I don’t have a background in design, is this course for me?

We have many students like you who come from different backgrounds - non-design related - and the answer is yes! Although we cover design fundamentals in both courses, we recommend you complement the courses with other books and videos on design basics, like our free web design series.

What are my payment options?

You can pay in three monthly installments or all at once for additional savings. We securely process all payments through PayPal and Stripe, and you’ll get an email receipt immediately after purchase. If you need a more detailed invoice for your records, let us know and we'll be happy to help you.

I never freelanced / I don’t want to freelance, do you think this course will still be useful for me?

Both courses - Brand Design Mastery and Web Design: Becoming a Professional - are designed to teach you everything you need to know (and practice!) to sell and deliver complete brand and web design projects. This said, you can use these teachings to apply in your design work AND work alongside a team in a company or agency - they will still apply, even if the stakeholders dynamics change a bit.

I’m a beginner web designer. Is this course right for me?

If you want to offer professional brand design services, this course is for you. We get it if you aren’t feeling quite ready. What We’d like you to know is that the way to build confidence, and get to the point where you do feel ready, isn’t waiting until it happens. It’s to take the leap and put in the work. Brand Design Mastery was designed to help you do exactly that. So if you’re up for learning the skills and processes you need to create valuable and unique branding for paying clients, We’d love to support you inside Brand Design Mastery.

I already offer brand design as a service. How much will I learn from this course?

In the Brand Design Mastery course, you’ll have the opportunity to learn from the perspective of 3 professionals and have a comprehensive view of how other professionals work. 

The branding process has multiple phases between Strategy, Creative Direction and Execution and we’re pretty confident that you’ll have a lot to learn diving deep into these topics. 

But as with any other Flux Academy course - you have a 30 days money back guarantee if you feel like you have not learned anything new.

What kind of software and tools do I need?

For logo design, we demonstrate how to use Adobe Illustrator but alternatives like Affinity designer works just as well (Figma is also a vector editing tool, which you can work with, but for Logo design we recommend using a more robust vector editing tool like Adobe Illustrator).

For some of our templates we use Adobe InDesign which is great for layouts that you can later export as PDFs, but the same layouts can be achieved with any other design software as well. 

Having access to a bitmap editing tool like Adobe Photoshop or Affinity Photo is also helpful to create designs & mockups that go beyond vector editing. 

Finally, we use Figma for the submission of projects in this course, a free Figma account is enough for our needs.

For web design, we suggest tools like Figma, Adobe XD or Sketch - but you can also use other tools if you’re more comfortable with them.

As it happens for the Brand Design Mastery course, for the Web Design: Becoming a Professional, you’ll need a free Figma account to submit projects for review and certification - you can do the work on other apps, but to submit, you’ll be using Figma.

Will I be learning with other students?

These programs are designed to be completed at your own pace, as you go through the courses’ modules of video content. You will have the chance to connect with other students in our ongoing weekly calls — or at any time in the Flux Community.

What kind of access do I have to the instructors?

When you enroll in these courses, you’ll be invited to join the Flux Community where you'll be able to connect with the Flux Academy team — as well as other students from around the world. In addition we have weekly calls with Ran where you can send him your questions or websites for review.

How long will I have access to the courses?

You get a lifetime access to the courses and a 12-month access to the Flux Community. More than that, all future updates to the programs’ content are on us!

What format are the courses in?

All courses include:

  • Lecture-style videos with clear step by step explanations, as well as examples of real works and case studies
  • Demo videos to show you how your instructors work in real time
  • Hands-on exercises to help you process and practice what you’ve learned
  • Weekly coaching calls so you can ask questions and get personalized feedback and support to help you improve your skills
  • Flux Certification for designers who complete both course projects
  • Access to the Flux Community and coaching support for 12 months

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