Freelance Web Designer Bundle
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Everything you need to become a successful web designer

with Ran Segall

Step by step process

Learn how to design & build beautiful, strategic websites for clients with 3 online courses of step-by-step video content.

Weekly mentoring calls

Get support and build momentum on weekly calls with Flux Academy founder Ran Segall and your fellow students.

DONE-FOR-YOU CLIENT RESOURCES

Get access to templates, proposals and calculators to use in real life high-value projects.

The 3 programs that will help you hone your craft and run your business like a pro

Our 3 programs will take you step by step from mastering the art of design to development and finally running a business selling those services.

  • Learn how to design strategic websites to solve business problems for your clients
  • Master the craft of both UX and UI to make your websites both usable and beautiful
  • Learn to develop your custom designed websites using Webflow without code
  • Master the business of finding clients, creating a unique offer, negotiating and running a profitable freelance business.

Course 1: Learn to design

THE $10k Website process

with Ran Segall

Discover a step-by-step process to design beautiful, high-value websites that achieve strategic goals for your clients. Master the art and strategy of website design, and increase the value of your services — as well as your rates.

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what you'll learn

Chapter 1

WHAT MAKES a $10k Website

Welcome & how to make the best of this course
(6:02)
Do people actually pay $10k+ for a website?
(11:51)
Having the right mindset for success
(4:33)
The 10k process overview
(4:47)
Chapter 2

CREATIVE STRATEGY

The purpose of strategy
(5:45)
Brand strategy VS Website strategy
(6:22)
Deciding on Website goals
(12:12)
Conducting Market Research
(8:26)
Discussing content
(5:35)
Aligning on the visual direction
(6:40)
How to conduct the strategy sessions
(6:42)
Defining content architecture (The site map)
(9:09)
Strategy outcomes: content architexture, project timeline & final cost
(3:56)
Real client strategy example
(3:44)
Chapter 3

STORYTELLING & WEB DESIGN

Helping your clients understand their story
(26:45)
The 15 second rule
(5:20)
Tips for writing website copy yourself
(6:26)
Working with a content writer
(5:13)
What's your call to action
(1:32)
Getting texts & images from clients
(3:51)
Chapter 4

layouts & wireframes

The Process: from low fidelity to high fidelity wire-frames
(7:07)
Which wireframing tool should you use?
(5:38)
When & how to use a UI kit
(9:47)
Avoiding common UX mistakes
(8:02)
Understanding Best Practices
(12:18)
How to design a good navigation
(10:17)
How to make the home page awesome
(5:29)
Planning for mobile responsiveness
(16:52)
Usability Testing (without a huge budget)
(5:42)
Real Client Wireframes Example
(3:36)
Chapter 5

visuals & interactions

The Process: Building a coherent design language
(7:14)
What tools to use when designing the website
(10:36)
Visual Communication Fundamentals
(11:03)
Creating Memorable Visuals
(13:43)
How to Use Color Effectively
(11:40)
Using Type: Choosing the right fonts and using them correctly
(21:16)
Creating a good Layout - making and breaking the grid
(15:05)
Working with other creatives
(16:17)
Working with Photography
(19:40)
Using Icons
(7:18)
How to use interaction & motion to add value and delight
(8:26)
Avoiding common UI mistakes
(4:02)
Breaking out of the boring template look
(4:43)
Putting it all together - real client examples
(7:58)
Chapter 6

DEVELOPMENT OPTIONS

Managing the development process
(12:55)
Exporting & Optimizing assets
(11:27)
Working with a Developer
(7:43)
Building your website with Webflow
(6:56)
Thoughts about website builders (Wix, Squarespace, WP page builders)
(3:25)
Staying up to date with Technology
(3:28)
Helping your clients setup Analytics & SEO
(8:42)
Launching the Website & Client CMS training
(12:16)
Concluding the project
(4:21)
Chapter 7

PROJECT MANAGEMENT

Gaining Confidence
(17:00)
Selling $10k Websites
(27:23)
$10k Website Proposals
(17:38)
Managing Client Relationships During The Project
(16:34)
Managing Revisions & Feedback
(8:55)
Supporting Clients Post-Launch
(8:24)
Managing Multiple Projects
(9:58)
Chapter 8

RESOURCES & bonuses

Join Our Private Community
(0:45)
How To Design a Winning Portfolio Website
(34:17)
Templates & Docs
(0:43)
Student Work Review (Part 1)
(22:16)
How To Find & Close Amazing Clients (Webinar Recording)
(91:49)
Chapter 9

conclusion

Final Thoughts
(1:12)

Course 2: Learn to build

THE WEBFLOW MASTERCLASS

with Ran Segall

Use Webflow to build custom, fully-functional websites quickly — and without learning how to code. Break free from restrictive templates, regain your creative freedom, and bring your best creations to life with this powerful visual development tool.

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what you'll learn

Chapter 1

Introduction to webflow

A Personal Welcome
(1:01)
How to make the best of this course & community
(8:11)
What Webflow plan do you need?
(2:18)
Chapter 2

WEBFLOW BASICS

How Webflow is different
(2:08)
Basic HTML / CSS concepts
(11:35)
Basic Site Demo
(16:56)
Mastering Layout: Display settings
(9:36)
Mastering Layout: Grid
(5:56)
Mastering Layout: Flex
(16:24)
Flexbox game Solved
(12:52)
Mastering Layout: Position
(19:13)
Real World Examples of Layout Tools in Use
(5:01)
Using Images & Backgrounds
(8:33)
How to structure websites
(18:30)
How to style efficiently
(14:55)
Working with Custom Fonts
(8:37)
Making The Website Responsive
(25:54)
Responsiveness Challenge
(0:57)
Responsiveness Challenge - Solved
(28:16)
Basic interactions
(4:21)
Webflow's Native Components
(20:57)
Symbols
(7:17)
Fixing things when they go wrong
(6:15)
Chapter 3

PROJECT IMPLEMENTATION I

Building a real-world client one pager website
(66:48)
Custom layout Challenge
(3:27)
Custom Layout challenge - Solved
(44:04)
Chapter 4

Dynamic websites

Understanding the CMS
(15:28)
Using the CMS
(31:17)
Advanced CMS Filtering
(4:45)
Importing CMS Data
(3:55)
Creating E-commerce Websites
(9:46)
Working with forms & integrating with other systems
(9:03)
CMS Challenge
(2:05)
CMS Challenge - Solved
(21:03)
Chapter 5

Animations & Interactions

Understanding Triggers & Animations
(15:13)
Creating Popups
(9:22)
The Slide-in Effect
(4:26)
3D Rotation on Hover
(7:03)
Parallax Effect
(15:44)
Horizontal Scrolling Section
(5:52)
Lottie Animations
(4:41)
Creating a Pre-loader
(4:27)
Chapter 6

PROJECT IMPLEMENTATION ii

Final challenge - One Pager Portfolio Project
(2:27)
Chapter 7

Advanced Use Cases

Integrating a booking system (or any other 3rd party tool)
(3:25)
Exporting to WordPress or Shopify
(5:03)
Bi-Lingual Websites
(3:06)
Creating Awesome Effects with (copy-paste) Custom code
(4:00)
Chapter 8

web development process

The Complete Webflow Website Process Overview
(4:47)
How to Export & Import Images Properly
(6:49)
Working With a Style Guide
(5:41)
Privacy & Accessibility Considerations
(8:06)
QA - Testing Your Website
(3:39)
Should Clients Host With Webflow?
(9:49)
The Pre-Launch Checklist: SEO & Final Setups
(6:34)
Going Live
(8:17)
Chapter 9

project management

How To Sell Webflow To Clients
(15:16)
When Clients Just Won't Buy
(3:15)
How To Deliver Websites To Clients
(10:09)
Client CMS Training
(2:35)
Pricing Webflow Websites
(5:18)
The Perfect Webflow Website Proposal
(7:10)
Maintaining Webflow Websites
4:06)
Chapter 10

case study - Client Website

Project Plan
(4:02)
Project Setup & Fonts
(1:48)
Creating The Style Guide
(8:19)
Setting up the CMS & dummy content
(6:11)
Building The Homepage
(106:04)
Mobile Responsivness
(23:14)
CMS Item Page
(25:29)
Bio Collection Page
(12:16)
About Page
(33:51)
Experiences Page
(14:03)
Product Page
(30:42)
Search Results Page
(14:09)
Interactions
(20:02)
Last Setups
(3:44)
Chapter 11

case study - CyberTruck website

Tesla Cybertruck Website in 100 minutes
(101:07)
Chapter 12

bringing it all together

Becoming a True Master
(3:14)
Conclusion - What's Next?
(2:56)

Course 3: Learn to run a business

THE 6-Figure FREELANCE DESIGNER

with Ran Segall

Building a successful business as a freelancer is possible anywhere with an internet connection. Follow this roadmap to consistently attract high-value clients and make a great living doing what you love.

Learn more

what you'll learn

Week 1

Niching

Why Selecting a Niche is Crucial For Your Success
(13:51)
How To Pick a Profitable Niche
(18:14)
Niche Examples For Designers
(8:43)
How To Become The Best Freelancer In Your Niche
(11:47)
Weekly Mission
(5:18)
Feedback On Student Work - Niche
(9:03)
How to conduct the strategy sessions
(6:42)
Defining content architecture (The site map)
(9:09)
Strategy outcomes: content architexture, project timeline & final cost
(3:56)
Real client strategy example
(3:44)
Week 2

Messaging

How To Stand Out From 98% of Other Freelancers
(4:16)
What Clients Actually Care About
(14:23)
How To Make Sure Clients Value What You Offer
(3:16)
How To Craft Your Unique Value Proposition
(6:47)
Weekly Mission
(2:29)
Feedback On Student Work - Messaging
(9:42)
Week 3

Website & Social media

Why You Must Have Your Own Website
(4:11)
Should You Brand Yourself a Freelancer or an Agency?
(5:33)
Quick Website Checklist
(3:04)
Making Sure Your Message is Consistent Across Platforms
(1:22)
Weekly Mission
(1:06)
Feedback On Student Work - Website
(8:45)
Week 4

Client Attraction

The Difference Between Sales & Marketing
(2:39)
The Pros & Cons of Each Marketing Channel and How To Choose
(22:05)
Designing Your Sales Funnel
(5:12)
What are Your Critical Drivers
(3:49)
Measuring of Your Funnel Performance
(3:03)
Your Weekly Mission
(2:34)
Week 5

Pricing

How To Choose The Right Price For You
(5:14)
Penetration Pricing
(3:39)
Cost Based Pricing
(4:43)
Value Pricing
(14:37)
Premium Pricing
(4:49)
Promotional Pricing
(3:50)
Price Packaging
(3:00)
Your Weekly Mission
(1:45)
Week 6

Sales & Negotiation

Why You've been struggling with sales until now
(6:55)
My Key Principles for sales
(5:43)
Step 1: The First Call
(6:25)
Step 2: The First Meeting
(19:06)
Step 3: Negotiations
(16:53)
Recommended Reading
(2:28)
Week 7

Outreach

The Strategy For Getting Clients NOW
(2:02)
Creating Your Hit List
(3:47)
Researching Like Sherlock
(7:25)
Crafting Your Irresistible Pitch
(6:53)
How To Write Emails That Get Replied
(7:17)
How To Follow Up
(4:49)
Your Weekly Mission
(1:58)
Week 8

Finances

Have You Been Flying Blind?
(2:48)
Step 1: Separate Your Bank Accounts
(4:54)
Step 2: Setting Up & Understanding Your Accounting Docs
(13:51)
Step 3: Becoming Profitable
(9:17)
Step 4: Keeping Track
(9:32)
Step 5: Assessing Risk
(6:22)
Recommended Reading
(1:41)
Week 9

Operations & Management

The Tools & Processes You Need To Run Your Business
(3:31)
Planning Tools & Systems
(10:18)
Pricing, Proposals & Invoicing
(14:55)
Time Tracking: Why & How to do it
(6:33)
Tracking Sales & Marketing
(4:52)
Weekly Mission
(1:13)
Week 10

Client Relationships

The 3 Types of Freelancer-Client Relationships
(6:55)
Pre-Sell Relationship
(7:38)
Managing Relationships During The Project
(11:29)
How To Handle Feedback
(8:14)
How To Handle Conflicts
(7:37)
Post-Project Relationship
(6:17)
Weekly Mission
(0:47)
Week 11

Delegation

When Should You Delegate
(12:33)
How To Delegate Design, Development, Finances & Marketing
(14:00)
How To Interview Sub-contractors
(8:54)
Contract Example
(5:39)
Week 12

Systematic Growth

How To Put Systems To Ensure Growth
(1:54)
Marketing Systems
(4:44)
Service Systems
(3:51)
Operations Systems
(2:16)
Finance Systems
(2:18)
Management Systems
(2:13)
Conclusion & Final Thoughts
(2:13)
Ran’s work has been featured on:

Learn with ran segall

Ran Segall has been a freelance web designer for 17 years — 6 of those as a full-time business owner.

He started his career at big advertising and branding agencies, and as a freelancer, has served clients in many industries, including tech startups, social enterprises, and restaurateurs.

By developing high-value skills, he scaled his freelance web design business to over $250k in yearly revenue.

Since 2015, Ran has been sharing his learnings on his YouTube channel, Flux — the very foundation of Flux Academy.

Join a community of 3,000+ Professional Web Designers

Get help from experts

Get personalized, no-holds-barred support and feedback from Flux Academy experts.

Build Your Network

Make connections, discover business opportunities, and collaborate with web designers around the world.

Real-life lessons

Learn from the experiences and lessons shared by a community of real-life, active professionals.

What students say:

🇺🇸
Emil Torres

Emil Torres

The fact I can now develop websites without having to write a single line of code is amazing to me! I already doubled my hourly rate and I can see the difference in my clients’ reaction to my work and professionalism!

🇦🇺
Paul Hanna

Paul Hanna

After working along with the modules in the Masterclass, I decided to recreate a recent website design I’d done for a client. This particular project had already been completed and I’d paid a developer $1200 to code for me. I set up a new Webflow project and I’d finished the build within 3 hours. 3 HOURS! It was at this point I realised I wasn’t going back.

🇺🇸
Dylan Spencer

Dylan Spencer

I signed up for the Webflow Masterclass after committing to build a client project in Webflow and quickly realizing I was in over my head with a deadline looming, and thanks to Ran's course I hit my deadline – and I haven't stopped Webflowing since. I am a "real web developer" now — I've built over 15 websites, including a website for one of the largest companies in the world. Six months ago, there was no chance I could have done this work — thank you Ran!

🇫🇷
Mike Miello

Mike Miello

With the skills I learned from The Six-figure Freelance Designer and the Webflow Masterclass courses, I was able to position myself as a specialist among educators. I’m now pitching for larger projects and do not need to get a developer involved. I increased my revenue, but what I really enjoy is that I feel that I can move at my speed as opposed to working among other people’s schedules.

🇩🇪
Alice Pelzl

Alice Pelzl

The Webflow Masterclass was ideal for me because it allowed me to build our portrait52 website by myself. I didn’t have the budget for a developer and I didn’t want to depend on other people to make changes on the go. On top of this, I started offering web development services and so far I’ve built five sites for clients with Webflow, while doubling my website fees.

🇬🇧
Kevin Johnston

Kevin Johnston

For many years I used a simple Squarespace website as the base for my portfolio, but I always felt like I was working with templates, or someone else’s design, and that I was simply tweaking rather than creating something more bespoke. The Webflow Masterclass allowed me to build a robust, and flexible design folio that can be easily updated and has the level of craft that I feel showcases my skills. And now I can add web development on Webflow to my services.

🇬🇧
Masha Eizner

Masha Eizner

I come from a print background and I couldn't quite understand how Webflow worked. I was wasting a lot of time to understand the process of designing a website with Webflow, and nothing seemed to work. After completing the Webflow Masterclass, I was able to redesign my website. I'm now able to structure sites properly and build them quickly. I have more freedom and don't have to rely on developers to build the website or use limited platforms like Wix.

🇺🇸
Tony Jeffers

Tony Jeffers

Until taking The Webflow Masterclass I was feeling like letting my clients down by using template-based website builders with that limited my creativity and were a hassle to maintain. I now have a refined process for new clients and a priceless tool to design websites without limitations.

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FREQUENTLY ASKED QUESTIONS

I’m a developer or a graphic designer. Will I benefit from this bundle?

If you want to become a freelance web designer, then this bundle will save you years going from beginner to pro.

To make the most of this course, you should be able to use a design software like Photoshop, Sketch, XD, or Figma. You should also understand basic design principles and ideally, have designed at least one simple website in the past — even if just for yourself.

In case you’ve designed graphics, but never a full website — or built websites, but never designed one — start with our free web design course.




I want to move from marketing or another area into web design. Can I still benefit from this bundle?

Independently of your background, taking these courses will help you become a professional web designer way faster than if you were doing this on your own.

This said, it’s important that you understand basic design principles and are able to use design software like Photoshop, Sketch, XD, or Figma — you can learn these before you join the courses or in parallel.

Ideally, you should have designed and/or built at least one simple website, if you haven’t, take our free web design course first.

I’ve been doing freelance as a web designer for a while — is this bundle right for me?

If you're struggling to consistently attract clients and maintain a healthy work-life balance, while at the same time you feel that your design and web development process have room for improvement, then these courses are for you — no matter how long you've been freelancing.

I want to design and build websites, but I don’t want to become a freelancer — is there a web design bundle?

At the moment the only bundle we have includes all three courses. If you just want to learn web design and development, we suggest you enroll on the 10k Website Process and the Webflow Masterclass separately.

Will I be able to build websites for my clients by the end of these courses?

Yes, you'll learn step-by-step web design and web development processes you can use in any future projects. Beyond that, you’ll actually end the Webflow Masterclass course with your first Webflow website and our team will give you personalized feedback on it. We want you to feel fully confident showcasing your Webflow skills in your portfolio.

Why is Webflow better than other website building programs?

Webflow is an incredibly powerful visual development tool that allows you to create highly custom, truly premium work — and of course, adjust your rates accordingly. Webflow also handles all the technical heavy-lifting of website development for you, so you get to focus on what you do best: creating stunning, high-value work for your clients.

What if I want to build websites with another tool instead of Webflow?

You can absolutely do that, however in that case, we advise you to enroll in the 10k Website Process and the Six-Figure Freelance Designer separately. These courses will help you level up your web design skills and freelancing, independently of the web development tool or tools you use.

Do I need to know how to code?

Nope. That's part of the magic of using a powerful visual development tool like Webflow. You do not need to know how to code in order to create a pixel-perfect, highly custom website. The visual interface will guide you through it all.

What kind of software and tools do I need to take this course?

You should be familiar with and have access to a design software such as Photoshop, Adobe XD, Figma, or Sketch. Additionally, to manage your freelancing business, it’s good to have some knowledge of Google sheets, excel, airtable, coda or notion.

What kind of access do I have to the instructor?

When you enroll in these courses, you’ll be invited to join the Flux Community where you'll be able to connect with the Flux Academy team — as well as other students from around the world. In addition we have weekly calls with Ran where you can send him your questions or websites for review.

Will I be learning with other students?

These programs are designed to be completed at your own pace, as you go through the courses’ modules of video content. You will have the chance to connect with other students in our ongoing weekly calls — or at any time in the Flux Community.

When does the next course session start?

All of these courses are designed to be completed at your own pace. You can start at any time, and you'll always have access to us inside the Flux Community.

How long will I have access to the courses?

You get lifetime access to the courses and the Flux Community. More than that, all future updates to the programs’ content are on us!

What are my payment options?

You can pay in three monthly installments or all at once for additional savings. We securely process all payments through PayPal and Stripe, and you’ll get an email receipt immediately after purchase. If you need a more detailed invoice for your records, let us know and we'll be happy to help you.

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